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A New Crash Course in an App: Advertising tactikPAK
Margo Berman - Creative Marketing Expert Margo Berman - Creative Marketing Expert
Miami, FL
Thursday, June 4, 2015


Fun, interactive business tool is a mobile mentor

Miami, Florida – June 4, 2015 – Florida International University advertising professor, author and inventor, Margo Berman, introduced her second app, Advertising tactikPAK™, on Apple Store on June 6, 2015. The second in a nine-part digital series, tactikPAK™, is a patented (Patent Serial No. 08/002,155) learning system in business-related topics.

Created for the iPhone, the tactikPAK™ apps also work on iPad. Just select "for iPhone only" in the upper left corner after typing in the title. In the future, Android versions of the series will be available.

For example, the first app, Copywriting tactikPAK™, was released in November 2014 on the Apple Store. It will be available for Android on Google Play in the fall of 2015. This particular app summarizes the chapters in Berman's earlier work: The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

An exciting, fit-in-your-pocket interactive tool, the tactikPAK™ mini courses are based on key principles with matching acronyms that explain core concepts in a bite-size, easy-to-digestible nuggets.

Peppered with whimsical illustrations and quick quizzes the tactikPAK™ system makes learning sticky. Beginners or seasoned pros will grasp the techniques in the Advertising tactikPAK™ app in seconds. They just need to remember to 1) become the consumer and ask 2) what's in it for me? These are the campaign's GPS and steering wheel.

In just eight steps, Advertising tactikPAK™ helps users can polish their ad know-how. Eight key words create acronyms that showcase 41 winning ad strategies.

1. TARGET – core audience

2. CONCEPT – main message

3. PRODUCT - pose in the market

4. TAGLINE – campaign slogan

5. POSITIONING – mind of the consumer

6. MEDIA – reach the target audience

7. FREQUENCY – how often              

8. PROMOTE – product sales

Berman designed the interactive system to make learning fun, by sparking creative ideas and innovative thinking. Interactive quizzes at the close each section serve to enhance the learning experience, strengthen comprehension and improve retention. The series, created as ebooks and apps, also helps entrepreneurs, business owners and students quickly build skills in areas of their choice, including:

            •  Advertising    

            •  Copywriting

            •  Creativity       

            •  Design            

            •  Presentation  

            •  Promotion       

            •  Public Relations

            •  Resume

            •  Writing

Users can focus their attention on main points as they go through the module, acronym by acronym. Identical word endings unify each module. For instance, Advertising has "lyze" and "ize, while Copywriting has "ance" at the end of each key word.

More info about the tactikPAK™ digital series and her other works can be found on her websites: www.tactikPAK.com, www.MentalPeanutButter.com and www.MetaMindYoga.com.

All of Professor Berman's thirteen books, including the entire tactikPAK™ ebook series are available on Amazon at http://www.Amazon.com/author/MargoBerman.


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After the 2006 release of Prof. Berman’s first book, Street-Smart Advertising (also available in Russian), she has written two more advertising books: The Brains Behind Great Ad Campaigns (2009, co-authored with Robyn Blakeman) and The Copywriter’s Toolkit (2012). In 2010, a second edition of her first book was released. Presently, all of her books are available globally including Asia, Europe, South Africa, India, Canada and Australia.


Her fourth book, MetaMind Yoga (2013, written with Richard Israel), guided readers through exercises to reach inner peace.


Her two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising (2008) won a national AWC Clarion Award for Educational Reference. She created Mental Peanut Butter® Training and developed three advertising CDs.


Prof. Berman latest work, tactikPAK™, is a digital library of learning that she invented and patented. This interactive series will be released as ebooks and accompanying apps. As mobile mentors, they are peppered with whimsical illustrations and short quizzes to make learning fun. The first tactikPAK™, Copywriting (app and ebook), was released in November 2014.


Prof. Berman’s collective research from books, webinars and CDs to ebooks and apps are independent as well as interrelated works.


Currently, she is writing her 14th book. This one will focus on advertising campaign strategies.

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Name: Margo Berman
Title: Author, Inventor, Professor, Speaker
Group: Creative Catalyst Unlock The Block
Dateline: Parkland, FL United States
Cell Phone: 305-318-6427
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