SUMMARY BY CHATGPT

Key Points:
• Email Providers Using AI: Major platforms like Gmail, Apple Mail, Outlook (with Copilot), and Yahoo are implementing AI (e.g., Google Gemini) to generate summaries of emails or threads to improve user experience.
• Privacy Concerns: There's growing concern about AI reading and processing private emails. This raises security and data privacy issues, as the contents are essentially exposed to machine processing.
• Accuracy Risks: AI-generated summaries can misinterpret content, leading users to misunderstand or ignore important messages.
• Marketing Implications:
o Subject Lines: Must be clear and meaningful—no vague or gimmicky text. AI may misread ambiguous subject lines.
o Preview Text: Should relate closely to the subject and content for better email engagement.
o Email Formatting: Place key information at the top (like in SEO or press releases). Use headings, subheadings, and whitespace for clarity—important for both humans and AI parsing.
• Best Practices Going Forward: Stick with traditional good email strategies—well-structured content, relevant subject lines, and concise messaging.
• Outlook for Email Marketing: AI isn’t killing email marketing yet. But marketers must adapt to how AI tools interpret and present emails.
• Promotion: Tom plugs his free automation e-book, his mentor program, and his online school (IMTCVA.org) for digital marketing skills.

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Episode 998 – AI Generated Email Summaries
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody, it's Tom here with episode 998 of Screw the Commute podcast. Today we're going to talk about AI generated email summaries and what that means to you as a marketer. Now, I hope you didn't miss episode 997. That was email preview text. These are, you know, little nuances of email that can make a big difference in your delivery, open rate and sales and pick up a copy of our automation e-book. It's free. And don't blow this off if you've been with me for a long time, because this is the new version 3.0. So if you have the old version, scrap it and grab the new version at screwthecommute.com/automatefree. Check my mentor program, the longest running, most unique, most successful ever in the field of internet and Digital marketing at GreatInternetMarketingTraining.com and my school at IMTCVA.org.

[00:01:23] All right, so these AI generated email summaries are being put into place by the big email providers Apple, Yahoo, Gmail, outlook, and loads of others to make a better inbox experience for the reader of the email. Now Google has tied their to Gemini AI, which formerly was called Bard, but it hasn't caught on that big because it's a paid service, so it's probably not affecting you too much at this point. Now, these programs can summarize an email or a whole email thread to make it easy for, again, the user to get what's going on with the email and the gist of it and move faster and easier. Right now there is some trouble brewing with this, with privacy and security people, because if the AI is reading your email all right and deciding what's it's all about, then that information is out there in the world somewhere.

[00:02:43] So this is potentially a problem to get this integrated really well into the marketplace. Now you typically have a chance to opt out of these things. But this is all in flux right now. So So I can't swear that. That's correct. And I'm no expert on this. And the other thing that can mess you up if people are using this, is that I can be dead wrong on things. They could read your email and decide it's about something totally different and tell people that and then they don't open it. Right now the the program in outlook is called Copilot. The same thing in Apple is part of Apple Intelligence. And in that thing you don't even have to open the email. It's it's, you know, a couple lines right there summarizing the thing. Yahoo is following suit. You know, so all of these places are moving towards this to make it a better experience for the user of the email. Even though like I said, you got those security issues to deal with. So how does it work? Well, it analyzes key phrases and sentences in your email that you send out and important names, dates, action items, or what it looks at and it tries to understand the meaning and give a synopsis of that to the user. So what do you do about it? Well, like I said, right now, it hasn't killed email marketing. And I don't think it will because I think these security concerns are going to be brought to the forefront with a lot of people having all their, their email stuff out in the AI world rather than private.

[00:04:37] So that's one thing. But still, again, you must maximize and really do a good job at subject lines. I'm going to do an episode on that here very shortly. It's part of my email marketing masterclass, but I'm going to specifically do an episode episode on subject lines for you And you always want whenever possible. Like I talked about in the last episode, 997 put a related preview text in there. That was episode 997. And of course, you don't want any bait and switch or really cutesy subject lines nowadays, especially because AI is going to read them and not know what the hell you're talking about and not get the the gist of it. And they're going to give some weird or unintelligible or totally wrong synopsis to the people trying to read the email. And you also have to go into the body of the email. And just like on a web page, we've used to teach this in SEO stuff years ago, the top of the page gets more what they call prominence. So make sure you're most. And it's the same thing with press releases for 100 years. The most important things need to be right up top and you want to use headings and subheadings. So it's it's easy. I mean you just always should do that so that people reading it can easily digest it. But now we have to worry about I looking at it too, right? So if you just keep doing regular good email practices, good subject line, good preview text, well formatted, easy to read, uh, you should be good for a long time.

[00:06:26] And as I said, this privacy stuff, if it comes to the forefront, a lot of people are going to opt out of this and not want this to to be part of their, their stuff, because they're going to be afraid that AI is going to have all their personal information, which, I mean, if it's reading all your emails, guess what? It has everything in everything you got going. See, even Zapier, that one that connects to lots of things is getting into the mix and along with a bunch of others. So anyway, I want you to know about this. It's AI I generated email summaries, so just pay more attention. When you send a broadcast email or a commercial email out that you really do a good job with best practices. Great subject line related preview text. No bait and switch subjects. Body formatted well with headings, subheadings, whitespace, and so forth. So there you go. That's a little bit about AI generated email summaries. And check out my school I mean it's the largest. It's the it's the only licensed dedicated internet and digital marketing school in the country. It's licensed to operate by SCHEV, the State Council on Higher Education in Virginia. But you don't have to be in Virginia because it's distance learning, and you'll get a highly in-demand skill in as little as six months. So check that out at IMTCVA.org. All right. We'll catch you on the next episode. See you later.