What? Monthly column, "Green And Profitable," exploring profitable green business. Using success profiles, practical how-to advice, and green-economy think pieces, multiple-award-winning author Shel Horowitz shows how to be BOTH green and profitable--no need to choose one over the other.
Why? The green market is growing by 29 percent a year*; this means your public demands practical information on going green, in business and in life. Running this extremely affordable, intelligent, and well-written commentary can build:
- Loyalty
- Reader base
- Public awareness of your publication as an environmental thought-leader
Who? by Shel Horowitz, multiple-award-winning author of eight books including Guerrilla Marketing Goes Green (John Wiley and Sons) and owner of a boutique green marketing consulting and copywriting firm. Shel has been in both the green world and the marketing world since the 1970s and has published more than 1000 articles; his books have been republished in seven other countries. Trained as a journalist, Shel provides clean copy, keeps to length, and delivers on time.
Where? In your e-mail box every 25th of the month. Currently syndicated in North America, Asia, and Australia.
When? Running continuously since 2010.
How much? $10 per insertion with a one-year subscription; $8.33 per insertion with a two-year subscription (even less if you also take the sister column for consumers, Green And Practical).
"Shel's expertise in both marketing and environmental issues is doubly valuable for eco-conscious entrepreneurs and business owners...he is a powerhouse of effective marketing strategies for social and eco-entrepreneurs."
Priti Ambani, Managing Editor, Ecopreneurist "Shel Horowitz...is both an inspiring and an articulate spokesman on the topic of the environment. Although he knows his facts and details, it's his passion and fire that make me highly recommend him as a commentator. He is blessed with that perfect combination of a sense of humor, an encompassing knowledge of his topic, and the courage to say what must be said to raise our national awareness of the importance of the rapidly-growing green revolution."
Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books
Also Available: "Green And Practical," a similar column aimed at
consumers
More Info/Get Started: http://greenandprofitable.com/green-and-profitable-column (Green And Profitable)
http://greenandpractical.info/green-and-practical-column/ (Green And Practical)
Contact Shel: email:
shel@greenandprofitable.com Twitter: @ShelHorowitz
Phone (011) 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time)
* Source: Allen Rubin, Director, National Environmental Hall of Fame