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Are you ready to out-human AI and stay ahead in the ever-evolving world of technology?
In this video, I’m sharing 5 actionable steps to help you embrace your humanity and rise above the bots.
Whether you’re an entrepreneur looking to transform your content strategy, a professional exploring AI tools for entrepreneurs, or someone navigating the challenges of AI in business, this is for you.
Learn how to supercharge your business with entrepreneurial strategies while keeping your authenticity intact.
Discover why human connection, emotion, and creativity are your ultimate business growth tools.
I’ll show you how to use AI as a powerful assistant without losing your unique voice, how to read the room like no machine ever can, and why trust-building and culture creation are your secret weapons.
These insights will take your business to the next level and help you stand out in a world that’s becoming increasingly automated.
Join the conversation in the comments and share your thoughts on blending AI with human ingenuity.
Don’t forget to subscribe for more tips on entrepreneurial strategies and business growth, and stay tuned for more videos to help you thrive in this dynamic landscape.
Let’s build a future where we use AI wisely but shine as humans. Together, we can out-human the AI!
#workforcetransformation #technologicalunemployment #contentcreation #hybridworkforce #workforceinnovation
Here are some timestamps that can be useful for you:
CHAPTERS:
00:00 – Intro
00:41 – Out-Humaning AI Bots
04:01 – AI Lacks Emotional Understanding
08:00 – Trust Issues with AI
09:13 – AI and Social Awareness
10:03 – Culture Creation vs AI
11:35 – Balancing AI Use and Humanity
14:47 – Embracing Human Qualities
17:35 – Audience Engagement
18:08 – Join the Conversation
18:43 – Human-Centric AI Usage
18:49 – Upcoming Video Preview
18:58 – Thank You for Watching
For your convenience, here’s a Spanish language summary of this episode:
En este episodio de “Stark Raving Entrepreneurs”, Terry Brock explora cómo los humanos pueden diferenciarse y destacar frente a la inteligencia artificial (IA) en el mundo actual de los negocios. A pesar de que la IA está reemplazando algunos trabajos y automatizando tareas, Terry resalta que el verdadero valor humano está en aspectos que las máquinas aún no pueden replicar: la emoción, la autenticidad, el sentido del humor, la capacidad de crear confianza, leer a las personas y construir cultura.
Terry comparte cinco cosas que la IA no puede hacer tan bien como los humanos: sentir emociones, ser intencionadamente divertido o “cursi”, construir confianza genuina, leer el ambiente de una sala o audiencia, y crear cultura desde cero. Anima a los oyentes a usar la IA como herramienta para las tareas tediosas y de investigación, pero siempre añadiendo ese toque personal y humano que genera conexiones reales.
Además, enfatiza que la clave no es rechazar la IA, sino combinar lo mejor de ambos mundos: aprovechar las capacidades de la inteligencia artificial, pero “humanizando” el contenido y las relaciones. Finalmente, motiva a los emprendedores a compartir sus experiencias sobre cómo han combinado con éxito la humanidad y la tecnología, subrayando la importancia de ser auténticos para “outhuman the AI” (superar a la IA siendo más humanos).
Si quieres consejos, herramientas y más recursos sobre IA en los negocios, Terry invita a visitar Stark Raving Entrepreneurs y seguir aprendiendo a destacar en la era digital.
Also for your convenience, here’s a English language transcript:
Terry Brock [00:00:00]:
Do you ever feel like the AI bots are taking over? Like we’re being invaded by something, like a sci fi movie? It can be scary. You know, it used to be that we would say, you know, long, long ago, that’d be like two or three months ago in AI history. We’d say, you’re not gonna lose your job to an AI bot. You’ll lose it to some human being who knows how to use AI. Well, that used to be true. But guess what? It is now changing so that AI actually is replacing some of the jobs that humans have, and humans have to adapt and and and change on that. Hi. I’m Jerry Brock, and I’m here to help you as a human being to a human being, how we can outhuman the AI bots.
Terry Brock [00:00:41]:
That’s what we’re gonna do. We’re gonna be able to take this. I’m gonna give you some steps that you can take specifically, and be able to overcome whatever is coming out there. There’s a lot of concern right now. Last week, I put together a video here that you don’t wanna catch on how AI is replacing jobs, but what you can do to get further ahead and do even better. Yeah. You might lose a job that’s kind of a crappy dirty job, and it’s a thing that’s not as good. I was talking to someone just the other day who just left a job, because had to deal with all kinds of, well, let’s just say less than desirable elements that you would find at a restaurant, and at a place where, well, there’s things going on that you just don’t want to hang around.
Terry Brock [00:01:21]:
But he didn’t like that, so he left. And I understand completely. We’re gonna be able to have someday robots doing all of that. We’re not quite there yet. Right now, AI is doing a lot of the jobs that people came up with. But the trick is not to let the AI do everything, nor try to let humans do everything. Now it’s a combination. You don’t want to be a Luddite.
Terry Brock [00:01:42]:
You remember those Luddites? Yeah. Back in the 1800 early eighteen hundreds, they came out with a way to eliminate some of the looms that were available. Using the looms, I should say. Using those looms in order to eliminate some of the jobs that people did before. So what they did is they got sort of sledgehammers and stuff, and they went into the factories, and they were smashing the looms thinking that’s gonna solve it. Well, guess what? They built new looms, bigger and better. Where those who succeeded did succeed and why they succeeded is the trick for you and me. We found out what humans can do that bots couldn’t do, and humans did that very well.
Terry Brock [00:02:19]:
So I’m encouraging you now to out human those bots. Done the right way, you can do it. We’re gonna be able to do it. See it’s squishy, unpredictable, kind of quirky ways that we are as human beings that we do best. We don’t do well when we become like a robot. You’ve seen it on YouTube. Hello. Today, I am here to talk to you about what you can do on the And they’re just going on and on.
Terry Brock [00:02:44]:
You just want to reach through and go, hey, hey, hey, Sparky, get real with us. Okay? Let’s do it. Well, you see, all of this matters. And matter of fact, when you do it the right way, you’re gonna win. Because audiences are seeing it. I’m hearing it all the time now. In our star craving entrepreneurs program that Jean and I do, people are saying, yeah. They’ve sensed They can sense when it’s written by an AI.
Terry Brock [00:03:04]:
When AI bot has put it together, and everything is just very neat and perfect in the way that it is said, come on. Be real. This is not the way that we do it. Whether that’s using your blog, or video, or audio, whatever it is, you wanna be more human. I’m gonna show you how you can do that here in this. Because right now, it is starting to become a little bit sick. It’s kinda a little bit soulless when we hear people. We know it’s, AI, but you see, you can use that to your advantage when you’re human.
Terry Brock [00:03:35]:
When you out human the AI bots, which we can do, then you’re gonna win. And that gives you humongous, that’s a good word, humongous opportunities to get out there by being emotional, by being real, by being authentic, and showing people what’s really going on. When something is fun and funny, sure. That’s part of being human. When we’re hurting, yeah. That’s part of it too. And that’s what we want to do. I’m gonna give you five things that AI can’t do, that you can do, and win.
Terry Brock [00:04:06]:
Number one. AI can’t feel what you feel. It’s not out there. As sophisticated as it is right now, it can’t feel that. You wanna be able to share what’s going on. Like for instance, just a couple days ago, I was working on a new tool. I had a great prompt that I wanted to use to extract the best from books. I checked out a library from our local Orange County Library here in Orlando, and went over and got a great book called Guns, Guns What what was the name of that thing again? I’m forgetting it.
Terry Brock [00:04:37]:
You know, agreed by Jared Diamond. Real good guy. And, I really like that book, although I can’t remember the title right now. But, he talked about steel Oh, germ guts, guns, germs, and steel. There he is. See? See it, I’m being human right there. I forgot to think. But that’s what it is.
Terry Brock [00:04:55]:
It’s Guns, Germs, Steel by Jared Diamond. Real good book. About five, almost 500 pages or so, got from our library here. And talked about where we’re going. Well, I wanted to get a synopsis of that. So I put the prompt together, and tried to get AI to do it. And using chat GPT, it just did not do it. I stayed with it.
Terry Brock [00:05:13]:
Kept trying over and over. It said, okay. I’ll have it for you in an hour. I’ll have it for you in an hour and a half. And then I kept thinking, okay, I lost a lot of time on that until finally, Gina told me, yeah, I should have been aware of this. Realized the AI didn’t do it, and it gave me actually a way to get around it by using another tool. So instead of chant GPT four o, I went over and used Grok. Grok did a beautiful job of giving me a condensation of each chapter, what it is, the epilogue, and the prologue of the book telling me also what others are saying about it, quotes from it, people that didn’t like the book, people that disagree with certain things, people that agreed with it.
Terry Brock [00:05:53]:
This is what you want. So I got that prompt. We’re gonna be giving that to our bronze and silver members of our Stark Raving Entrepreneurs program, so that they can really grab the essence of a book. But I’m saying all this to say I got emotional thinking about it, and all that. The AI just couldn’t do the job. But when I realized, hey, do the human thing. Try something else. If this doesn’t work, you go over to that.
Terry Brock [00:06:15]:
That’s the beauty of the free market system. If somebody isn’t doing it right, you can go over here. If this car company doesn’t give you the car you want, you go to that one. If this restaurant doesn’t work as well, or they’re put too high priced, or the food isn’t good, you go to their competition. This is how it works. Hey, if you don’t like my videos, there’s about a bazillion others. I think that’s the exact number out there on the Internet that you could go to. So what you wanna do is you wanna be able to be more human.
Terry Brock [00:06:42]:
See, CHAD GPT doesn’t cry when there’s a problem. You and I do. That’s human. I love looking at social media. When people sometimes derange, deride social media and say it’s not good, but when I see a picture of someone, and they’re saying, hey, I lost this loved one. I lost this friend, this dear friend. That’s human, and it’s good for us as human beings. If we know the person, we want to relate to and say, hey, I send my deep condolences.
Terry Brock [00:07:09]:
Sorry for your loss, or things like that to let them know we’re human. We can’t do anything about the lost person, but we can let them know we’re with them. And conversely to that, someone gets an award. They get an award. They win something. They’ve had a remarkable accomplishment. Cheer them on. Hey, good for you.
Terry Brock [00:07:25]:
Glad that it happened for you, and here’s wishing you even more. One of the things I love seeing, the anniversaries. When you see two people say, hey, I made the right decision. I married this woman years ago. Did this, or we did that here, or they’re saying, hey, I married this guy, and now he’s my best friend, and those kind of things. I think that’s beautiful, and it’s good. That’s human emotion, and so let that human emotion come out. Let that be something that’s going to be real that you do it.
Terry Brock [00:07:50]:
You see, we laugh because we can. AI doesn’t know how to do that yet. Now it can give us some jokes. Sometimes they’re kinda corny, but it does give us some jokes. But you see also, AI cannot build trust. See, AI can’t be corny on purpose. That, by the way, is my second point here. It can’t be corny on purpose, but we can.
Terry Brock [00:08:10]:
I can say some I’m not a dad, but I can use some dad jokes. I do a lot of those. You know, things like, okay, this will do that or that. Which you go, okay, that was supposed to be funny. Right, Terry? Yeah, yeah, yeah. We get it. AI doesn’t do that as well as we do, at least not yet. Maybe it will.
Terry Brock [00:08:25]:
Who knows what it’ll be? And AI just can’t tell us what is really, really funny. Also, AI can’t build trust. When we hear something, we know it’s coming from AI. We’re kinda going, I don’t know about that. It’s kinda like the jaded journalists in me, where they taught us in journalism, you know, sit back and go, Yeah, right. Uh-huh. Sure. You know, we’re all kind of skeptical on that, which is healthy.
Terry Brock [00:08:48]:
The right amount of it is healthy. But, you can do this as a human. You’ve got a face. You’ve got a voice. You’ve got your feeling. I often say, what you need to do is you need to u ize AI. You ize it, I mean, if your name is Bob, you want to Bob ize the material. If your name is Mary, you want to Mary ize it.
Terry Brock [00:09:09]:
I’m Terry, so I Terry ize it. Yeah. That’s something I like to do. I like to put that in there. So you can do that. Now, here’s another one. Number four, that AI can’t do. This is important for those of us who are public speakers, professional speakers, when we’re talking to someone, when you’re out there in business and you’re interacting with people live, AI cannot read the room, but you and I can.
Terry Brock [00:09:32]:
We can sense when people are going like this, you know, they’re doing it. They’re checking their phones. They’re kinda dissing us. That’s a market signal to us, not to tell them, hey, you should pay attention to me. No. That’s not the answer. And the answer is, hey, you Sparky, get it together. You’re doing something wrong.
Terry Brock [00:09:48]:
When the audience is going another direction, that means you need to turn it around. So AI can’t read it, but we can. And we’re gonna make sure that we have that. You wanna make sure that when you’re trying something, and if it doesn’t work, you turn it around to make it work the right way. And number five, AI can’t create culture. It only mimics it. It goes out and it finds what others have written, and then it sends that to you. That’s, a matter of fact, one of the areas where we’re seeing lawsuits happen right now, because AI will mimic word for word what an author wrote on something, and then say, here it is, and then put it in there, not giving attribution or payment to the author who deserves at least the attribution of that, and payment is nice too.
Terry Brock [00:10:30]:
And a good way to do that is you subscribe to those authors who are really good. Be willing to part with your capital to help them out. See AI can only mimic it. So what you want to do is use AI as the starting. For this video I’m putting together, I had it give me some initial ideas, but I think you can tell I’m not reading from a script right now. Truth be told, what I’m doing is I’ve got this set up just creator to creator where I can see some bullet points that are on the screen behind the camera. So I can see that, and it gives me an idea, and I go, yeah. Kind of like when I’m speaking.
Terry Brock [00:11:02]:
Or when You, many of you are professional speakers when you’re speaking. You don’t want to just necessarily read a script. There is a place for that sometimes. Some people do well memorizing. That’s good. For many of us, we use bullet points. Tell the story about the deer and the rabbit. Oh, yeah.
Terry Brock [00:11:20]:
Yeah. That story. No. And then we’ll tell that. Or tell about the experience you had when you went to Santa Fe, New Mexico, and you saw that restaurant that was good, and tell that story. Those are the kind of things that will help us when we’re working with it. So you’ve got ways to overcome it. So now what you wanna do is you wanna use AI and not lose your soul.
Terry Brock [00:11:41]:
That’s the key. How can you do that? Well, I’m not saying that you ditch AI. I’m not saying get rid of it. I’m using it every day now. Getting all kinds of references. I’ve got notes over here on the side of my office that I put, oh, here’s an idea. I need to search this, or I need to study that. And I’ll do it, and AI can give me a lot of good information.
Terry Brock [00:12:00]:
Again, it’s not either or. It’s both and. You want human beings and AI working together. AI can give you the raw information, much like back in the sixties, seventies, eighties, and way before that. We would go to the library. We would check into several different books. I like to just get a bunch of books there, put them on the table there at the library, and go through them looking at that one, that one, taking notes, writing it down, getting ideas. That’s the way you wanna use AI.
Terry Brock [00:12:26]:
Let it give you the initial ideas. It gives you bunches of them, and then you whittle that down to a more manageable presentation that you’re going to make. So what you’ll use it for is it’s gonna help you to brainstorm, not to finalize. You’re do the one doing the finalization. You the human being say, okay. I got all this information from many different sources. AI can bring in a lot of people saying something, and then you finalize. And you let it handle the boring stuff.
Terry Brock [00:12:53]:
The outlines, the summaries, the research, and it does that very well. AI does some incredible research. I’ve seen Matter of fact, if you haven’t seen Perplexity and their new feature called labs, Perplexity Labs, see that. It does It is a required, paid version, so it’s worth $20 a month easily. And it goes out and gets quality material at a PhD dissertation level of quality. Mercy sakes. This is good. We just did that.
Terry Brock [00:13:22]:
Matter of fact, yesterday, just yesterday, June and I did this for a client we’re working with in an industry we hadn’t seen before. We went out and did some in-depth research on what they’re doing. These are one of the leaders in their industry. And they came to us wanting some information. So we figured we gotta be real good. We got a meeting with them, matter of fact later today, which will be really good. And we’re gonna talk to them about what’s there. They already just give me a We sent over a lot of information already, and the client has come back and said, this is good.
Terry Brock [00:13:49]:
This is really good. They liked it. And now, that’s important. So you wanna make sure you can do that, but let AI do the research for you. And then, you add your own voice, your own tone, your story. You do it the way you wanna do. Again, you want to you ize it. I am terry izing it, you know.
Terry Brock [00:14:07]:
So I’m making it me and my feelings, but it’s the combination. It’s kinda like Here’s an example I saw. Matter of fact, AI gave me this. It says, AI is the guitar tuner, not the guitar player. You stand in there and you either one who puts the music in there. It tunes the guitar for you. I used to play guitar, and I know important to tune that up. So now, I want you to use a metaphor that’s similar, but different.
Terry Brock [00:14:35]:
Don’t use the one with tuner and guitar player. Use something else. Use your imagination. But you see, AI can give you a little poke up against the head, a gentle nudge like that up against the head to let you do it. So here’s my call to arms for you. You wanna be more human. What you wanna do is be able to say, okay, let the content see who you are. Let it come out there in the way that you are, where it’s appropriate.
Terry Brock [00:14:58]:
Now if you’re doing a PhD dissertation, it’s gonna be quite different than if you’re sending a note, an email like I do regularly, where I’m putting in some goofy things. I’m deliberately and purposefully using incorrect grammar at times where it would be appropriate to drive a point home. If you’re doing a PhD dissertation, that’s probably not the best thing to do. I don’t have a PhD, but those who have done that tell me, okay. You gotta do something in there that’s gonna make it work for you. Here’s another thing that AI gave me. I thought it I like this. I’m reading it from the screen.
Terry Brock [00:15:29]:
AI might win at chess, but you win at connection. Oh. I like that. Don’t you? Yeah. AI could win at chess, but you win at connection. I think for medical professionals, they’re now using AI. They’re using bots and laser surgery. I’m no I’m no medical professional, but I like it when they can use that to make it better, to heal people faster, to let people survive that might not have survived before.
Terry Brock [00:15:55]:
What we’re doing is we can build relationships. And matter of fact, I gotta tell you, I got a new doctor now. They switched me in the plan that I was on, and I’ve got a doctor. Really wonderful. Warm in connection. I love that way. Doctor I’ve had before did that as well, and I just love that connection where they sit down, and they really listen to me. And now the doctor knows all the technical terms too, and I can get some information from AI, from ChattGPT, from Perplexity, from Grock, and then I take it to my medical professional who says, oh, okay.
Terry Brock [00:16:27]:
That’s true, Terry. Oh, that’s good to know. I didn’t realize that. Oh, this would work, but that wouldn’t apply to you, Terry, because of your biochemical individuality. Okay. That’s good. The doctor knows that stuff. So you get the information, and you take it to the doctor who knows you, and a certified, genuine, real medical doctor can help you on that.
Terry Brock [00:16:48]:
Medical professional can help you with that. Human care, health care professional can help you on the same thing, by the way, with law. AI can give you a lot of good ideas on legal advice, on what to do, etcetera, etcetera. But for real serious legal issues, you go to a real serious lawyer, certified legal professional. And you say, well, counselor, here it is. Talk to the lawyer. It gave me this, this, and this. And he might look at it and go, okay.
Terry Brock [00:17:14]:
That’s true. That, that, that. And And that can save you. So instead of spending this much money on the legal fees, you can narrow it down to this. Because you want that lawyer then to look at it and go, oh, okay. Hold it. In your particular case right now, this would not apply, but this over here would. Okay.
Terry Brock [00:17:29]:
That’s why we hire and pay for legal professionals. So you wanna work with that. Again, it’s not either or. It’s both and. But I wanna hear from you. In the comments, please let me know. This is where we can help each other as a community. You’re watching this video.
Terry Brock [00:17:44]:
And thank you very much for staying with me through this. You wanna get those ideas that are there, and put them down there in the comments below so you can we can help others. And if you see something that another says says about something, comment on that. Tell me, what’s a story where you found being human was particularly important, and how you blended and tied together AI and the human beings? So you wanna make sure that you don’t be afraid of the machine. Just be more you. And come over and see us. We’ve got some information for you at Stark Raving Entrepreneurs. Just bounce over there, Stark Raving Entrepreneurs, and you’ll see we’ve got some goodies for you that are gonna help you.
Terry Brock [00:18:22]:
We’ve got an AI tools for biz.com that can help you a lot. There’s the well, the note that you use. You use that URL. Aitools,thenumberfour,biz.com. Go into that. You’ll be able to see a lot of good information that’s there for you, and be able to do it. So use AI. Yes, indeed.
Terry Brock [00:18:44]:
But be human. Outhuman the AI. You can do that every time. And stay tuned because we got another video coming up for you that’s gonna help you with that. Referencing some of the things that I talked about here. This helps you in your journey so you can be more human and out human that AI. I’m Terry Brock. Thanks for being with me today.
Here is a Spanish language transcript for your convenience:
¿Alguna vez sientes que los bots de IA están tomando el control? ¿Como si estuviéramos siendo invadidos por algo, como en una película de ciencia ficción? Puede dar miedo. Sabes, antes solíamos decir, hace mucho, mucho tiempo — es decir, hace dos o tres meses en la historia de la IA — decíamos: “no vas a perder tu trabajo por culpa de un bot de IA, lo perderás frente a otro ser humano que sepa usar IA”. Bueno, eso solía ser cierto. Pero, ¿adivina qué? Ahora está cambiando, de modo que la IA realmente está reemplazando algunos trabajos que antes hacían los humanos, y los humanos tienen que adaptarse y cambiar.
Hola, soy Terry Brock, y estoy aquí para ayudarte, de ser humano a ser humano, a descubrir cómo podemos ser “más humanos” que los bots de IA.
Eso es lo que vamos a hacer. Voy a darte algunos pasos concretos que puedes seguir para superar lo que sea que viene por ahí. Hay mucha preocupación en este momento. La semana pasada, hice un video que no querrás perderte sobre cómo la IA está reemplazando empleos, pero también sobre lo que puedes hacer para adelantarte y mejorar aún más. Sí, podrías perder un trabajo que es desagradable o poco deseable, y puede que no te guste. Hablaba el otro día con alguien que acaba de dejar su trabajo porque tenía que lidiar con todo tipo de elementos poco agradables en un restaurante, un lugar en el que realmente no quieres estar.
No le gustaba, así que se fue. Lo entiendo completamente. Algún día habrá robots haciendo todo eso. Aún no hemos llegado a ese punto. Ahora mismo, la IA está haciendo muchos de los trabajos que antes hacían las personas. Pero el truco no es dejar que la IA lo haga todo, ni tampoco que los humanos lo hagan todo. Ahora es una combinación. No quieres ser un ludita.
¿Recuerdas a los luditas? Sí, allá por principios del 1800, surgió una manera de eliminar algunos de los telares disponibles, o mejor dicho, usando los telares para eliminar algunos trabajos que la gente antes hacía. Así que lo que hicieron fue tomar mazos y cosas y entraron en las fábricas a romper los telares pensando que eso solucionaría el problema. ¿Adivina qué? Hicieron nuevos telares, más grandes y mejores. Quienes tuvieron éxito, tuvieron éxito porque encontraron qué podían hacer los humanos que las máquinas no, y eso lo hacían muy bien.
Así que te animo ahora a que seas “más humano” que esos bots. Si lo haces bien, se puede hacer. Vamos a poder hacerlo. Verás, es esa manera “blanda”, impredecible y curiosa que tenemos los seres humanos la que hacemos mejor. No nos va bien cuando nos volvemos como robots. Lo has visto en YouTube: “Hola. Estoy aquí para hablarte de lo que puedes hacer en…” y siguen, y siguen.
Solo quieres atravesar la pantalla y decir “¡Eh, amigo, sé real con nosotros!”. Bien, de eso se trata. Y de hecho, cuando lo haces bien, vas a ganar. Porque el público lo nota. Lo escucho constantemente ahora. En nuestro programa de Start Raving Entrepreneurs (“Emprendedores Totalmente Locos”) que hacemos Gina y yo, la gente dice: sí, pueden darse cuenta cuando un texto fue escrito por una IA.
Cuando un bot de IA lo arma todo y queda perfecto y ordenado, tal como deben ir las palabras, pero ¿sabes qué? No es real. Así no es como lo hacemos nosotros. Ya uses tu blog, video, audio o lo que sea, debes ser más humano. Te voy a mostrar cómo puedes hacerlo aquí. Porque ahora, está empezando a ponerse un poco… “enfermo”, un poco vacío, cuando escuchamos a la gente, sabemos que es IA. Pero puedes usar eso a tu favor cuando eres humano.
Cuando eres más humano que los bots de IA, ¡ganas! Y eso te da enormes, sí, enormes oportunidades para sobresalir siendo emocional, real, auténtico y mostrando a la gente lo que realmente está pasando. Cuando algo es divertido, sí, esa es parte de ser humano. Cuando estamos dolidos, también lo es. Y eso es lo que queremos hacer. Te voy a dar cinco cosas que la IA no puede hacer, y que tú sí puedes hacer para ganar.
- La IA no puede sentir lo que tú sientes. Por muy sofisticada que sea, no puede sentir eso. Debes compartir lo que te pasa. Por ejemplo, hace unos días estaba trabajando con una nueva herramienta. Tenía un gran prompt que quería usar para extraer lo mejor de los libros. Saqué un libro de la biblioteca de acá, en el Condado de Orange, Orlando, saqué un gran libro llamado “Guns, Germs, and Steel” de Jared Diamond. Gran libro, aunque olvidé el título un momento (¡así de humano soy!). Pero él hablaba de…
Bueno, quise un resumen del libro. Así que armé un prompt y traté de que la IA lo hiciera. Con ChatGPT no lo logró. Seguí intentándolo, una y otra vez. Me decía “En una hora te lo tengo”, “En una hora y media lo tendrás”. Perdí mucho tiempo hasta que finalmente, Gina me dijo que probara otra herramienta. Así que, en lugar de ChatGPT 4o, usé Grok, y Grok hizo un hermoso resumen de cada capítulo, epílogo, prólogo, opiniones, citas, etcétera.
Esto es lo que buscas. Ese prompt se lo vamos a dar a nuestros miembros bronze y silver de Stark Raving Entrepreneurs, para que puedan aprovecharlo. Digo esto porque: yo me emocioné, y toda esa experiencia de prueba y error, la IA no puede vivirla. Pero cuando recordé que debía hacer “lo humano”, ¡probé otra cosa! Eso es lo bonito del libre mercado. Si alguien no te da lo que quieres, pruebas con la competencia. Así funciona esto. Si no te gustan mis videos, hay como un bazillón — sí, ese es el número exacto — en Internet a los que puedes ir. Así que debes ser más humano.
ChatGPT no llora cuando hay un problema. Tú y yo sí. Eso es ser humano.
Me gusta ver redes sociales. Aunque a veces la gente critique las redes, cuando veo a alguien decir que perdió a un ser querido, eso es humano, y nos hace bien. Si conocemos a la persona, queremos mostrar empatía: “Te acompaño en el sentimiento”, “Mis condolencias”, cosas así para mostrar nuestro lado humano.
Y también, cuando alguien gana un premio, logra algo, ¡felicítalos! Me encanta ver los aniversarios en redes: “Tomé la decisión correcta al casarme con esta persona”, “Es mi mejor amiga”, etc.
Eso es humano. Así que expresa tus emociones. Que se note.
Reímos porque podemos. La IA no sabe hacerlo aún. Puede darte chistes, a veces algo malos, pero chistes igual.
La IA no puede construir confianza. Eso, por cierto, es mi segundo punto.
La IA no puede ser cómica a propósito, pero nosotros sí. Puedo hacer chistes de papá aunque no lo sea, y suelo hacerlo mucho. “¿Eso fue un chiste, Terry?” Sí, era la idea.
La IA no lo hace tan bien como nosotros (por ahora).
Tampoco puede decirnos qué es realmente gracioso. Además, IA no puede construir confianza. Cuando sabemos que lo que oímos viene de IA, somos escépticos. Un poco de escepticismo es saludable.
Pero los humanos, tú tienes rostro, voz, emociones. Suelo decir que hay que personalizar la IA: si te llamas Bob, hazlo “a lo Bob”; si eres Mary, “a lo Mary”; yo, “a lo Terry”. Ponle tu sello.
Luego, punto cuatro: la IA no puede leer la sala. Cuando hablas en público o en una reunión, tú puedes notar si la gente se distrae, mira el móvil, etc. Eso es una señal para cambiar de enfoque. La IA no puede hacer eso.
Debes asegurarte de adaptar tu discurso, cambiar si no funciona.
Punto cinco: la IA no puede crear cultura. Solo la imita. Busca lo que otros han escrito y lo repite. Incluso están surgiendo demandas porque la IA copia palabra por palabra el contenido de autores, sin atribución ni pago. Lo justo es suscribirse y apoyar a los autores que te gustan.
La IA es un punto de partida. Para este video, le pedí ideas iniciales, pero como puedes notar no estoy leyendo un guion. Tengo algunos puntos clave en la pantalla, como cuando uno da una charla usando solo las ideas principales: cuenta la historia del ciervo y el conejo, ¡ah sí!
Eso es lo que le da vida a nuestras presentaciones.
Así que la clave es usar IA sin perder tu esencia.
No te digo que la descartes: yo la uso cada día. Busco continuamente referencias, ideas.
De nuevo, no es elegir entre una u otra. Son ambas juntas.
La IA te da información en bruto, como antes la buscábamos en la biblioteca entre muchos libros. Así se usa.
Deja que la IA genere ideas, tú filtras, perfeccionas, adaptas a tu estilo. Usa la IA para brainstorming, no para el resultado final.
Deja que se encargue de lo aburrido: esquemas, resúmenes, investigación, lo hace muy bien.
De hecho, si no has visto Perplexity y su función Labs, échale un ojo. Requiere suscripción, pero vale esos 20 dólares. Hace investigaciones con calidad de doctorado, una maravilla.
Ayer mismo, Gina y yo la usamos para un cliente de una industria que no conocíamos. Preparamos una investigación profunda. El cliente ya nos ha dicho que el material está “muy bueno”. Así que deja que la IA investigue, pero luego añade tu voz, tu tono, tus historias.
Una buena comparación que me dio la IA: la IA es como un afinador de guitarra, no quien la toca.
Tú eres quien pone la música. Así que usa otra metáfora parecida, usa tu imaginación.
La IA puede darte un empujón, una inspiración.
Así que, aquí está mi llamado a la acción para ti: debes ser más humano. Deja que el contenido refleje quién eres.
Adáptalo según el contexto: no es lo mismo un trabajo académico que un email con tono divertido o con errores deliberados para enfatizar algo.
Otra frase que me dio la IA y me gustó: “La IA puede ganar al ajedrez, pero tú ganas en la conexión”.
En medicina, la IA y los robots ayudan a curar mejor y más rápido, pero los humanos somos quienes construimos relaciones.
Por ejemplo, mi médico actual, con quien conecto de verdad, también domina los términos técnicos, pero además me escucha y me entiende como persona.
La IA puede darte información, pero el médico conoce tu caso y puede decirte qué te conviene.
En derecho, la IA te da ideas, pero para casos realmente serios, acude a un profesional certificado que sepa de tu situación particular.
Así que, de nuevo, no es uno u otro, sino ambos.
Ahora, quiero saber de ti. Déjame tus comentarios. Aquí nos ayudamos entre todos como comunidad.
Comparte un caso donde ser humano haya hecho la diferencia y hayas combinado la IA y tu toque personal.
No temas a las máquinas. ¡Sé más tú!
Visítanos en Stark Raving Entrepreneurs, donde tenemos materiales que te pueden ayudar.
Tenemos una web: aitools4biz.com — allí verás información valiosa para ti.
Así que sí, usa la IA, pero sé humano. Sé más humano que la IA.
Puedes hacerlo siempre.
Y estate atento, porque tenemos más videos que te ayudarán en tu camino para ser más humano y “outhuman” la IA.
Soy Terry Brock.
Gracias por estar conmigo hoy.