SUMMARY BY CHATGPT

Main Topic
Tom Antion explains how entrepreneurs can quickly generate cash from their email lists by running flash sales. He provides 19+ phrases and strategies commonly used to create urgency and encourage impulse buying.
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Key Points
• Flash Sales = Fast Cash:
o Little to no planning needed, especially for digital products.
o Relies on urgency and FOMO (Fear of Missing Out).
• Sales Psychology:
o Deadlines and scarcity (“only today,” “limited quantity,” etc.) push hesitant buyers to act.
o People love deals, so flash sales trigger excitement and action.
• Terminology Examples (19+ phrases):
o Flash sale / Lightning deal
o Limited quantity / Today only
o Liquidation (powerful if genuine; Tom shared a story of selling thousands of cassette tapes this way)
o Hype sale / One-day sale / 24-hour deal
o Last chance / Final hours
o “Only X left” / “When it’s gone, it’s gone”
o Limited edition
o Mystery flash sale
o Stock clearance
o Two-for-one / Three-for-one deals
o Don’t miss out / 50% off today
o Crazy deal / Seasonal flash sale
• Real-Life Examples:
o Tom sold $4,000 worth of books in one day by calling it a “liquidation sale,” even humorously.
o Scarcity and urgency terms make sales more effective across digital, physical, and coaching offers.
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Closing Notes
• Urgency is a powerful copywriting tool that drives conversions.
• Tom ties this lesson back to his mentor program and distance learning school.
• Encourages listeners to use flash sale strategies to create bursts of income.

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Episode 1028 – Flash Sale Terminology
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody, it's Tom here with episode 1028 of Screw the Commute podcast. Today I'm going to show you how to get some immediate money in from your list using flash sale terminology. I'm going to give you like 19 different things you can say to bring in money in a hurry. Hope you didn't miss episode 1027. That was password profiteering. This is the upcoming future of passwords, where you may have to pay and give up a lot of personal information to have your passwords. It's a little bit scary, and I don't have an answer on that episode, but it's something that's coming. All right, pick up a copy of our automation book at screwthecommute.com/automatefree, and check out my mentor program at GreatInternetMarketingTraining.com and when you are in it, you get a $19,000 scholarship to my distance learning school. It's certified to operate by the State Council on Higher Education in Virginia. But since it's distance learning, you don't have to be in Virginia and it's quality distance learning. You can check it out at IMTCVA.org.

[00:01:35] Okay. Flash sales. If you want a burst of cash with little or no planning, now you can plan. Especially if you have some physical product that you have to ship. You got to make sure you have enough on hand to do it, but you don't have to plan, especially if it's digital stuff. You can just decide, hey, I need some money today. Nothing's going on. Boom. Put out a flash sale. And it's based on a couple things. One is the old FOMO fear of missing out. So they have an urgency.

[00:02:09] That's a big thing in sales copy is is hey, you only have so much time or there's only so many of these available and boom, you got to move. Now that creates urgency and and kind of shoots for impulse purchases from people or people that have been watching a product of yours for a while, but haven't pulled the trigger, and you get them to pull the trigger. See, because people love sales, they just go crazy over sales. That's what flash sales are all about. All right. So I'm going to give you 19 terms that are commonly used in flash sales. So you have plenty to pick from. It's not by any means totally comprehensive. You could probably there's probably a hundred different terms or more that people use on flash sales. But I'm going to go through them now and then you can replay this. And of course there'll be in the show notes if you want to print them out. Okay, here's some sales flash sale. That's the that's the the one of the most common ones. Sometimes it's called a lightning sale or a lightning deal. Another thing is limited quantity. Today only. Now this one. This next one. I got to tell you, I have a story here. Liquidation. Using the term liquidation. Well, the term liquidation kind of sends the message that, oh, you're, you know, it's the end. There's never going to be any more. And it's going to be a deep discount. And so I did a liquidation sale when we were changing from cassette tapes to CDs. And a lot of people that were around remember this.

[00:03:48] I had to emergency order 4000 cassette tapes to liquidate the ones I had left. We had we had tapes lined up. You know, this, uh, the main building here is 7500ft², and then we got to 4000ft² next door. But we had tapes lined up clear from one end of the building, clear to the other end, so we could pick and choose what to send people. So liquidation can be a really powerful one. Only if it's real. And I have been known to do tongue in cheek and cheek ones, like when I did a, a book, you know, liquidation sale. You know, so, so but I still sold $4,000 for it that day because it was funny and it was a good value. Okay, so let's see a hype sale. That's another term people use one day sale, 24 hour deal or 24 hour sale. The term last chance. I use that a lot, especially when I'm promoting the summit, and it's the last chance to see my free masterclass that's worth 500 bucks, that kind of thing. Final hours is a is one that moves people only X amount left like you fill in the X. And again, that could be a funny one if it was an e-book or an online course. But if it's a physical product, then, uh, when they're gone. They're gone is another term. When it's gone, it's gone. Uh, limited edition. That's something I used to get my mother all the time with this crazy Franklin Mint. You know, they they put out some bizarre coin that, you know, I don't know if it was Bugs Bunny or something, and she buy it and put it in a case.

[00:05:37] Oh, that's limited edition. Uh. Let's see. Mystery flash sale is one stock clearance sale. That's another one. I know there's one going on in the radio where people are selling these, uh, emergency food kits. And they said, oh, well, the we told the, uh, the buyer to buy a bunch, but because of the slowdowns in delivery, they all showed up at once, and we're our factories overloaded. We got to do a two for one sale. That's another one. Two for 1 or 3 for one, something like that. There's another term that's a bonus term. Don't miss out 50% off today or today. Only Crazy deal. I think I said seasonal flash sale, so so like I said, there's there's way more than that. I gave you actually 20 there instead of 19. But this can bring you a burst of cash in for either digital or physical products or coaching or whatever. You know, I might once a year do a big sale on my mentor program, which I never discount because I it's enormous amount of work. But this thing moves people to action because of fear of missing out. And the urgency, which is a big copywriting thing. Get moving people to action. So make some sales out there and get some money rolling in so you can buy my mentor program in my school. How about that? All right. Okay. That's my story that I'm sticking to it. Check out greatinternetmarketingtraining.com and IMTCVA.org and that's my story and I'm sticking to it as always. Catch you later.