Thursday, January 7, 2010
Northern California Business Marketing Association (NorCal BMA) and L2M Associates today announced the launch of a new monthly marketing strategy roundtable targeted at Silicon Valley marketing and business professionals.
The new BMA Marketing Strategy Roundtable breakfasts will feature discussions and presentations from industry peers and executives, as well as experts, such as analysts, academics, and consultants. The roundtables, hosted by award winning marketing consultant Linda Popky, president of L2M Associates, will be held at Scott's Seafood Restaurant in Palo Alto, starting Tuesday, Jan 26th at 8am.
January's speaker is
Brett Olszewski, speaking about
On-Demand Marketing: Closed Loop Programs Drive Customer Conversations.
Today, more than ever, marketing success depends on maintaining a dialogue with your customers that generates a call to action. The challenge is to get your programs, processes, and vendors to work together to deliver an integrated, cohesive cross-channel effort that generates response and drives revenue for both outbound campaigns and inbound responses--while keeping costs at bay.
Brett Olszewski, Chief Sales & Mktg Officer of K/P Corporation, will discuss how on-demand marketing technology offers marketers the ability to affordably do it all---making closed loop marketing programs that drive the customer conversation a more practical reality. Brett will provide examples of how marketing strategy, execution, and measurement can be successfully applied in an on-demand environment.
Future speakers include
Nilofer Merchant of Rubicon Consulting,
John Assalian of Viewstream, and
Charlene Li of Altimeter.
Marketing Strategy Roundtable Location: Scott's Seafood Restaurant and Grill, 855 El Camino Real, Town and Country Shopping Center, (Embarcadero and El Camino), Palo Alto, CA 94301, (650) 323-1555
Date: Last Tuesday of each month, starting January 26, 2010
Time: 8:00 a.m. to 9:30 a.m.
Fee: Includes breakfast: $15 for NorCal BMA members, $30 for non-members
Registration: Register online at
http://norcalbma.org/programs/meetingcurrent_html; or, contact Jeff Shelton at (650) 631-4262 to register by phone.
About NorCal BMA: Northern California Business Marketing Association (BMA) serves the unique needs of business-to-business (B2B) marketers by providing a forum for discussions, resources, information, career development, education and networking opportunities. A not-for-profit organization, Northern California BMA serves a diverse base of corporate and agency members throughout the San Francisco Bay Area. Visit www.norcalbma.org to learn about local services, events and benefits.
NorCal BMA is a chapter of the Business Marketing Association. Visit www.marketing.org for international services and resources.
About L2M Associates, Inc. L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from small businesses and nonprofits to startups and Fortune 500 companies to use their marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.