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Field of Reality
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Summit Consulting Group, Inc. -- Alan Weiss, Ph.D. Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.
For Immediate Release:
Dateline: East Greenwich, RI
Sunday, April 26, 2020

 

Field of Reality

Everyone loves to quote the movie Field of Dreams where a ballfield is built in a cornfield and when questioned about the location, the mythical protagonist says, “Build it and they will come.”

I have news for you, that is false, or at least only partially true. It’s like saying, “Buy a car and you can drive.” Not if you don’t start it, register it, or learn how to drive.

The true sequence is: “Build it, tell them you’ve built it, and they will come.

The phrase I inserted is called “marketing.”

News Media Interview Contact
Name: Crysta Ames
Title: Office Manager
Group: Summit Consulting Group, Inc.
Dateline: East Greenwich, RI United States
Direct Phone: 401-884-2778
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