FROM: Russ Fons

FOR IMMEDIATE RELEASE

FOR: Medical Aesthetic Training of California, Inc.

2901 West Coast Highway, Suite 200

Newport Beach, CA 92663

Medical Aesthetic Training of California Opens New Career Path for Aesthetic Nursing

NEWPORT BEACH, Calif. ? The nation?s passion for looking beautiful, fueled by recent developments in non-invasive cosmetic procedures, is creating new career opportunities in nursing ? a profession that has suffered a dramatic decline in recent years because of worker burnout and low pay.

The growth rate for non-invasive cosmetic procedures exceeds all other elective forms of medical care, and it is expected to increase even more dramatically as baby-boomers become more health conscious and realize in today?s medical world they can not only feel well but look well.

The American Society for Aesthetic Plastic Surgery reports that the top five non-surgical cosmetic procedures in 2005 were:

1. Botox® Cosmetic injections at 3,294,782, up 16 percent from 2004

2. Laser hair removal at 1,566,909, up 11 percent from 2004

3. Hyaluronic acids (Hylaform, Restylane) at 1,194,222

4. Microdermabrasion at 1,023,931, down 7 percent from 2004

5. Chemical peels at 556,172, down 50 percent from 2004

According to an article by the New York Times in November, 2006, cosmetic medicine once was primarily practiced by plastic surgeons and dermatologists, but with demand and profits increasing at such a rapid pace, doctors of every variety are venturing into the cosmetic medicine arena.

Emergency room physicians, general practitioners and OBGYNs are opening med spas or augmenting cosmetic procedures into their current practice, boosting their income at a time when their bottom lines are shrinking because health insurance companies are only paying them pennies on the dollar for their services.

Largely unregulated in many states, medical aesthetics is undergoing an anticipated sea of change that will establish stronger standards of care and practice.

While the doctors may be using their licenses to conduct the new aspect of their profession, nurses frequently carry out the non-invasive procedures.

Julia Pettis, founder of Medical Aesthetic Training of California (MATC), says ?Nurses are doing laser procedures as well as a great number of the Botox® Cosmetics and Dermal filler (Juvederm, Restylane®) procedures.?

Meanwhile, Pettis says, nurses are disenchanted with hospital environments and are looking for career alternatives.

Medical aesthetics is becoming so popular, many nurses are turning to it as an option.

?The medical aesthetics field is providing a tremendous opportunity for nurses to seek more independence,? Pettis said. ?It gives them more control of their own destiny.?

And Medical Aesthetic Training of California, based in Newport Beach, Calif., is helping them fulfill their newly discovered destiny. MATC is fulfilling an important need.

This growth in demand for services has greatly increased the need for trained professionals ? including physicians, nurses, nurse practitioners and physicians assistants.

Pettis, whose company is dedicated to educating these professionals about cosmetic procedures, noticed the monumental trend four years ago and realized the field of aesthetic training was looked upon as a novelty at the time.

Laser companies who sell the equipment are training doctors and nurses, which restricts the education to biased opinions of a manufacturer whose only interest is the bottom line in sales.

?We need to shift the paradigm in education,? Pettis said. ?We need to set standards on a state level that is recognized by the Medical Board and the Board of Nursing.?

MATC has designed a specific curriculum for each field of cosmetic and dermatology nursing to fit seamlessly into a nursing degree program or to provide RN and post graduate continuing education. The school also has several courses designed for surgical aesthetic nursing programs and is available for individual modifications of a curriculum to better fit each educational institution.

Education and the development of careers in medical aesthetics must emphasize legal issues, insurance, standardized procedures and protocols, Pettis says.

?It must provide quality certification programs, combining instructional lectures with extensive hands-on training,? she said.

More than 200 nurses have been trained by MATC over the past two years. Many of them want extra income; others are looking for a career change.

Baby boomer nurses can no longer keep up with long hospital hours. They want a pleasant, enjoyable, less stressful work environment, which many cosmetic clinics provide. Med spas generally offer a relaxing atmosphere with soft music and aromatherapy.

And just as important are the financial gains. Nurses may benefit from percentages of the services and the sale of skin care products to clients. Nurses joining the aesthetic field of medicine are not only entering a nurturing profession but one that but allows a unique opportunity in business and management.

Until recently most of MATC?s training took place in hotel conference rooms, but now the training is beginning to move onto campuses, such as the University of California at Riverside.

In May it will conduct its first four-day class on the campus of the University of Nevada, Las Vegas - located in the Entertainment Capital of the World, where beauty can actually affect the income of everyone from entertainers to cocktail waitresses.

MATC also is negotiating with other universities around the nation.

?Our goal is to become an elective course in a Bachelor of Science in Nursing or MSN degree program.? Pettis said.

Training usually takes four to five days, depending on the program.

Among other things, students will learn how to perform microdermabrasion, chemical peels, the science and applications of cosmetic lasers and other light sources. And, of course, the use of Botox®Cosmetic and Dermal fillers (Restylane®, Captique) hyaluronic acids.

?The medical aesthetics industry has exploded since Botox® Cosmetic hit the market about nine years ago,? Pettis said. ?Without Botox this industry would be nothing.?

And MATC is setting the standard for education in the new industry.

?A more professional approach is needed for this new profession,? Pettis said. ?What we are really interested in - our mission at MATC - is to establish a standard of education, and therefore a standard of care, so there will be a level of performance required.

?This is the case in every other field of education, but not this one because the field is so new. It?s not that we want a lot of controls and regulations, but we need to establish some standard of care and treatment.?

Additional information about Medical Aesthetic Training of California can be secured at on the internet at www.camedtraining.comor by contacting Pettis at dean@camedtraining.com or calling toll free 800-972-6422.

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NOTE TO EDITOR: For high resolution photos of Pettis and for additional information, contact Russ Fons Public Relations at (702) 658-7654.