Edward Segal is the author of the new book on crisis management -- Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey/Hachette) and provides crisis management advice and services to companies and organizations. Segal has more than 30 years experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. Segal is the former marketing strategies columnist for the Wall Street Journal's StartUpJournal. He managed internal and external crisis situations as the CEO of two trade associations; advised and helped others get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment; and conducted crisis management and communication training for hundreds of CEOs and other top company