International jewelry expert and Master Gemologist Appraiser, ASA, Susan Eisen is an award-winning designer with 28 years of
retail, design, and business experience in the jewelry industry and is the CEO of Susan Eisen Fine Jewelry, Watches, and Gallery in El Paso, Texas. Her reputation has enabled her to travel around the world managing the jewelry collections of her high-end clients. She is also the inventor of several jewelry-related products including LIFETAG Medical ID for people and pets, PursePockets ® for keeping jewelry safe during travel, and TreasureTrays ® for organizing and storing jewelry, and recently authored her first book entitled "Crazy About Jewelry-The Expert Guide to Buying, Selling, and Caring for Your Jewelry which helps readers learn how to utilize and transform their jewelry collections and take advantage of what they already have. Non-traditional tips from her book include how to manage a jewelry collection, how to get your significant other to shop for you, how to travel with your jewelry, recycling old pieces, donating jewelry to save the world, how to avoid common jewelry buying mistakes, how to clean and care for your jewelry, and even what to do with Grandma's old wedding ring.
Ms. Eisen is a jewelry designer, redesigner, and appraiser of antique and period jewelry, contemporary jewelry, and American craft jewelry. A goldsmith herself, she is known for her talents in recreating jewelry from older pieces and helping consumers get the best value for their money. She currently hosts a talk show named "Crazy About Jewelry Radio on KTSM 690 every Saturday in her area where consumers call in with questions regarding jewelry issues.
She has been quoted in over 100 national magazines and newspapers including Good Housekeeping, Newsweek Japan, Colorado Golf Magazine, and Desert Golf Magazine, and in national jewelry trade magazines including Professional Jeweler, National Jeweler Magazine, InStore Magazine, InDesign Magazine, Modern Jeweler, Jeweler's Circular Keystone,Southern Jewelry News,The GIA Loupe, The Rappaport Magazine, and The International Jewelry Quorum. Her expertise and inventions have been featured in national media including Parade, Newsweek Japan, Bottom Line Personal, Caring Today, Diabetes Health, and Health magazines.
Susan Eisen's Awards include:
- 2009 U.S. Small Business Administration El Paso Chapter Small Businessperson of the Year,
- National Jeweler Magazine Top 31 Jewelers in the Nation, "America's
Best Jewelers" 2008,
- Women?s Jewelry Association Woman Retailer of the Year 2007 Award for Excellence,
- El Paso Magazine The Best of El Paso Best Jeweler Award 2006-08,
- What's Up! Best Place to Buy your "Bling" in El Paso
2005-2008