Friday, October 8, 2010
The Institute of Management Consultants (IMC, www.imcusa.org) announces a powerful Pre-Conference Workshop,
Positioning, Packaging and Promoting Your Consulting Practice for Success, to be held on Saturday, October 23rd. It is part of the Annual IMC
Confab Conference for consultants (www.confabusa.org), to be held in Reno, Nevada October 23-25, 2010.
Positioning, Packaging and Promoting Your Consulting Practice for Success is a 3-hour, hands-on workshop focused on how to tune-up the marketing plan of a consulting practice to best position it for a dynamic and successful future. Workshop presenter Linda Popky, President of
L2M Associates, is an award-winning strategic marketing consultant who helps organizations from startups and small businesses to Fortune 500 companies get better results from their marketing investments. Ms. Popky will share proven marketing and branding techniques which can be successfully applied to a consultant's practice.
This workshop will help consultants understand the key factors behind a successful marketing program and apply them to their own consulting practice. Participants will learn why it's essential to grow and develop a strong brand. They will also learn how to use simple, cost-effective marketing tools such as social media to build and differentiate their consulting practice - especially important in these tough economic times. Each consultant will leave the workshop with an action plan to begin using immediately to ensure a successful 2011.
According to Cherryll Sevy, CMC, Confab Programs Co-Chair and President,
Cypress Ridge Solutions and Insurance Services, Inc, "Marketing is the make or break component to a successful consulting practice. At no time is it more important to understand our value to our clients and identify the critical actions needed for our practice to thrive. Having known and worked with Linda, this is a great opportunity to be able to tap into her practical, insightful and savvy marketing perspective for 3 hours. We're thrilled to have her join our pre-conference program."
Confab, run by IMC, is in its 33rd year as the only conference run by consultants for consultants. Confab takes place on October 23-25, 2010, in Reno, Nevada at the Silver Legacy Resort Casino and features valuable sessions designed to help consultants build and sustain successful consulting practices in tough economic times. Attendees will include individual consultants, consultants from small to mid-size firms, internal consultants, executive coaches and mentors, consultants with specialties such as IT, HR, sales, marketing and finance, and prospective and new consultants.
For over forty years IMC USA has been the premiere professional association and sole certifying body dedicated to individuals consulting to management. The IMC USA mission is to promote excellence and ethics in management consulting through certification, education, and professional resources. IMC USA awards the profession's internationally-recognized designation of the CMC® (Certified Management Consultant). The CMC, attained by 10,000 individuals worldwide, acknowledges extensive experience, technical competence, peer reviews, client satisfaction, and oral and written examinations of and adherence to the IMC USA Code of Ethics. Benefits include professional development, a public presence in business and management issues, and skill development and business networking through its 26 US chapters.
For more information about IMC or its annual Confab conference, visit the Confab web site at www.confabusa.org.