Monday, November 26, 2012
KC Health Launches *Design the Second Half of Your Life* for Health Marketers
November 14, 2012 – New York, New York, KC Health, a healthcare marketing and communications firm, launches "Design the Second Half of Your Life", a brand sponsorship opportunity for national health care and wellness marketers. "Design the Second Half of Your Life" is a series of on-line and live conversations that help midlife women take charge of their health and wellbeing including the physical, emotional, spiritual and financial aspects of aging well.
"As millions of women enter menopause, marketers who help women live well and thrive for three or more decades will win in the health and wellness market. Through savvy conversations and relevant content our quality of life strategies go beyond physical health to embrace the totality of wellbeing for women", says Kelley Connors, MPH, President of KC Health, and On-Line Radio Show Host for Real Women on Health.
The sponsored content is developed through on-line radio show conversations on Real Women on Health BlogTalkRadio with Ms. Connors and leading women's advocates, health and wellbeing experts and midlife women. Sponsorship also includes an e-book and live community-based events on the same theme, to empower midlife women as they design the second half of their life.
The next on-line radio show will be held Wednesday, November 14, 2012 @12:30 pm EST with Ms. Connors, Suzanne B. Phillips, Psy.D. and Virginia Mauer, MD, Breast Cancer Surgeon and Founder, The Maurer Foundation for Breast Health Education. The show, "Life Interrupted: Designing the Second Half of Life with Cancer" will offer strategies and tools for adapting during a "change in plans", helping midlife women to reframe, transition, cope and, ultimately, thrive in the second half of their life.
About KC Health
KC Health is a healthcare and wellness marketing and communications firm with a special focus on engaging women as key health influencers for market share and sales. The firm has an on-line radio show, Real Women on Health, with over 40,000 downloads of podcasts featuring midlife women as women's health advocates, influencers and agents of change. The website can be found at
http://www.kc-health.com and the new blog associated with "Design the Second Half of Your Life" is http:// www.designthesecondhalfofyourlife.wordpress.com
About Kelley Connors, MPH
Kelley Connors is President, KC Health, and a women's health advocate and marketing and communications expert. She brings her insights on women's health, gender communications, wellness coaching and healthcare public relations and marketing to work for pharmaceutical companies, hospitals, insurance companies, healthy aging companies and non-profit organizations who want to build in fluence, market share, and sales. She is on the American Cancer Society's Blogger Advisory Council as well as the AARP's kitchen cabinet of bloggers and is a member of the Healthcare Businesswomen's Association.