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ExpertClick Members must quailify and choose member level: Freemium, Paid or Creator
From:
www.BeTheInternet.com --- How to Use ExpertClick www.BeTheInternet.com --- How to Use ExpertClick
Washington, DC
Tuesday, August 12, 2025

 
ExpertClick – Membership Layout + Rubric

Header

Freemium

Account is free for those who pass the entrance exam.

  • Ranked last
  • Limited number of news releases that can only be sent two ways:
  • Google Ads
  • Customer service

Paid

  • Ranked first
  • Number of releases based on ExpertScore
  • No ads
  • Live telephone customer service
  • Ability to send news releases four ways (plus additional sources):
  • TEXT
  • HTML
  • PDF
  • Screen shot
  • Pulled from blog
  • Pulled from Constant Contact or other email newsletter
  • Accepted by email, where the subject is the headline and the body copy is the text

Creator

  • We pay you
  • Ranked second
  • Number of news releases, etc.

Bottom

TEXT

ExpertClick's scoring rubric evaluates expert profiles using weighted criteria, assigning points for:

  • Professional Photo: High-quality, well-lit, professional attire (x1)
  • Short Bio: Clear, concise, media-ready with credentials and impact (x2)
  • Areas of Expertise: Specific, SEO-friendly keywords matching media interest (x2)
  • Media Coverage / Books: Multiple relevant mentions or publications (x1.5)
  • Contact Info: Professional email and phone matching domain or firm (x1.5)
  • Website & Social Links: Consistent, fully linked branding (x1.5)
  • Mission Alignment: Profile's clarity in informing the public and sharing knowledge (x1)
  • Authenticity & Ethics: Transparency of credentials and affiliations (x2)
  • Media Readiness: Press-ready polish and strategic content (x2)
  • Membership Fit: Clear alignment with member category and value to journalists (x2)
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