Margo is the creativity and marketing expert with more than 20 years as an award-winning creative director and advertising professor. She founded her own ad agency, Global Impact, handling American Express, Alamo Rent A Car and Banana Boat. Margo also hosted an interview talk show in Miami: Artists About Themselves"
Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com.
Margo is the inventor of tactikPAK™, an interactive, patented system of learning in nine topics: Advertising, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
In 2014, the ebook tactikPAK™ series was released on Amazon, http://tinyurl.com/pame5jv In the same year, she introduced her first app, Copywriting tactikPAK™, on iTunes, http://apple.co/1dA7TXx Then, in 2015, she created the Android version for Google Play, http://tinyurl.com/q7ml8ys Margo also released her second app, Advertising tactikPAK™, on iTunes, http://apple.co/1GRltOv, in 2015. In addition, she has written articles for the Encyclopedia of Advertising.
As a corporate trainer, she delivers creative, hands-on workshops in advertising branding and creativity.
She has been honored with numerous advertising and teaching awards. She was named the 2001 Woman of the Year in Communications Education. Her Web site, www.UnlockTheBlock.com, won a national Clarion Award in 2004. Her other websites include www.tactikPAK.com, www.MentalPeanutButter.com and www.MetaMindYoga.com.
In 2005, she was named a Kauffman Faculty Scholar. In 2007, she received the Dean's Outstanding Research Award. In 2010, she was promoted to full professor.