Wednesday, August 16, 2006

Joe Kennedy of TSBOM Associates and award winning, feature film, television advertisement, music video and infomercial producer - director John Callas announced today that the two organizations will joint-venture to produce infomercials for TSBOM clients.

TSBOM.com works with consumer and business product distributors and manufacturers in the southwestern U.S. to increase revenues through "special forces" marketing initiatives. Once a new client is brought on board, TSBOM usually designs a program to either define new markets for existing products, or suggests new product variations for existing markets. This often involves acquiring special customer database from TSBOM.com sources and launching direct sales calls, telemarketing, fax or search engine marketing (SEM) efforts in this direction.

But a spate of recent projects has demanded the need for a fast and effective way of producing infomercials, and "John Callas is the best in the business," according to TSBOM.com principal Joe Kennedy. Kennedy continued, "John can speak with a client, rapidly pick up on what's going to work best, offer valuable solutions and deliver on time and on budget. He brings real quality to our projects. It's a pleasure to show these results to clients."

Callas produces his work from facilities in the Los Angeles area, where TSBOM.com is based. Since the two organizations have worked less formally for several years, this arrangement allows TSBOM.com an enhanced capacity to offer this increasingly popular marketing alternative to clients.

Joe Kennedy and TSBOM Associates provide new business development services for small businesses as seen at www.tsbom.com. Joe has an MBA in marketing and a BS in Finance from Penn State and is author of "The Small Business Owner's Manual" (Career Press, 2005, ISBN 1-56414-813-0) based upon his 20+ years of experience in serving as owner, director, officer, advisor, vendor and client to businesses all over the U.S. and across many industries.

John Callas has an extensive background in the entertainment industry including an Emmy nomination, a Clio, and Belding (Advertising) awards. Some of his many well-known credits are live action trailers for "Ransom" (Mel Gibson), "A Few Good Men" (Jack Nicholson), "Golden Child" (Eddie Murphy) and the Tristar film-intro logo. He is a graduate of Occidental College with a Masters Degree in Theatre Arts and Directing.

Contact:

Joe Kennedy, joe@tsbom.com

www.TheSmallBusinessOwnersManual.com

Office 888 394 3571; Cell 310 259 2403, Fax 949 221 3726

John Callas, johnpcallas@msn.com

www.JohnCallas.com

Office 310-393-4519 / 818-977-2117

Cell: 310-344-5334