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Top ten ways ExpertClick® members succeed with our membership features
Washington, DC
Monday, June 26, 2006
The ExpertClick®Advantage
Top ten ways ExpertClick® members succeed with our membership features
10) NEWSWORTHY NEWS RELEASES:
Debra Holtzman knows to create news releases on issues of the day. Holtzman has been booked on NBC's Today Show, based on her news releases about Britney Spears and child care. Her news releases help all members because they get lots of pick-up at Google news, leading more visitors to the ExpertClick site.
9) CONTENT DISTRIBUTION:
Alan Weiss includes his Balancing Act® newsletter to get the extra reach from our syndication to Google News and LexisNexis. Barbara Bryant told us that the New York Times called her from our indexing at Lexis. Members who include content attract more journalists to the system and benefit everyone: Our traffic has grown from a million hits per year to five million in the last year.
8) GRAPHIC IMPACT:
Dr. Joyce Brothers includes her photo in the printed Yearbook of Experts, Authorities & Spokespersons®. Associations from BNA to Goodwill Industries also include their logos. There is no charge to include a logo or photo and thus stand out more visibly than other listing.
7) TOPICS GIVE DIRECTIONS:
Your topics are like road signs to your listing. We use your topics in the printed Yearbook of Experts® as meta-tags for your on-line profile and to cross-link to other profiles and news releases. You benefit from other members when you are listed on similar topics because journalists look for several experts to quote for a particular news or feature story.
6) SEARCH-ENGINE SAVVY:
Get more visitors to your Web page by using the organic search tools in our system. Like Hansel and Gretel leaving breadcrumbs in the forest, you can use meta-tags, text and outbound links to cascade search engine traffic from your news releases to your web page, then to your sub-pages ensuring that you get better free search engine ranking. See how at www.OrganicBreadcrumbs.com
Top ten ways ExpertClick® members succeed with our membership features
5) KEYWORD POWER:
Vicki Rackner and I visited Overture and looked at the keywords people were searching on and chose "Doctor Caregiver" as part of her participant name so that visitors to ExpertClick would understand what she does better. This not only helps humans but helps search engines that search on keywords. Choose the best keywords, and you -- first -- can have a better chance of people understanding what you do and -- second -- have search engines remember to display you when people search on "your words" Learn about our search engine tools at www.SearchOptimizationNews.com, or call and we will mail you the last six printed issues.
4) REVIEW YOUR CAMPAIGNS:
You get nightly tracking reports on your news releases so that you can see how well they've performed. In your administration area, you can see which news release headlines did better than others. We've seen some participants find certain news release ideas that are "evergreen" and use them again and again over their years with us.
3) HIGHER LISTINGS:
Some members renew their memberships ahead of your expiration date to ensure that their listing is run above the soon-to-expire listings -- or to lock in lower prices with our specials. The higher you are in our search results, the more times your profile can be clicked on. You'll benefit from the news releases sent by other members who have lower ranking because the indexing system sends more visitors to those higher in our search results. You can literally get other more active members to do the heavy lifting for you!
2) STELLAR UPGRADES:
Upgrade to a full page to earn double-ranking points and appear above Reference Listing members. Call Randy in customer service at (202) 333-5000, and ask for the Right-Hand Page Special to get: a) the right-hand page in the printed Yearbook, b) the Portrait Listing and c) the higher-ranking relevance of news release click thoughts from lower-ranked members who are sending news releases. Full-page people are triple-dipping!
1) STAYING AHEAD:
Extend your membership for future special treatment. You get higher ranking by instantly applying future-year points to your account. You lock in current discounts for the term which you request. If you are going to renew anyway, you can be listed at www.ExpertClick.com above those who wait until the last minute to renew their listings. Choose to go to the head of the line.
Sincerely,
Mitchell P. Davis, Editor & Publisher Davis@Yearbook.com (202) 333-5000
Top ten ways ExpertClick® members succeed with our membership features
10) NEWSWORTHY NEWS RELEASES:
Debra Holtzman knows to create news releases on issues of the day. Holtzman has been booked on NBC's Today Show, based on her news releases about Britney Spears and child care. Her news releases help all members because they get lots of pick-up at Google news, leading more visitors to the ExpertClick site.
9) CONTENT DISTRIBUTION:
Alan Weiss includes his Balancing Act® newsletter to get the extra reach from our syndication to Google News and LexisNexis. Barbara Bryant told us that the New York Times called her from our indexing at Lexis. Members who include content attract more journalists to the system and benefit everyone: Our traffic has grown from a million hits per year to five million in the last year.
8) GRAPHIC IMPACT:
Dr. Joyce Brothers includes her photo in the printed Yearbook of Experts, Authorities & Spokespersons®. Associations from BNA to Goodwill Industries also include their logos. There is no charge to include a logo or photo and thus stand out more visibly than other listing.
7) TOPICS GIVE DIRECTIONS:
Your topics are like road signs to your listing. We use your topics in the printed Yearbook of Experts® as meta-tags for your on-line profile and to cross-link to other profiles and news releases. You benefit from other members when you are listed on similar topics because journalists look for several experts to quote for a particular news or feature story.
6) SEARCH-ENGINE SAVVY:
Get more visitors to your Web page by using the organic search tools in our system. Like Hansel and Gretel leaving breadcrumbs in the forest, you can use meta-tags, text and outbound links to cascade search engine traffic from your news releases to your web page, then to your sub-pages ensuring that you get better free search engine ranking. See how at www.OrganicBreadcrumbs.com
Top ten ways ExpertClick® members succeed with our membership features
5) KEYWORD POWER:
Vicki Rackner and I visited Overture and looked at the keywords people were searching on and chose "Doctor Caregiver" as part of her participant name so that visitors to ExpertClick would understand what she does better. This not only helps humans but helps search engines that search on keywords. Choose the best keywords, and you -- first -- can have a better chance of people understanding what you do and -- second -- have search engines remember to display you when people search on "your words" Learn about our search engine tools at www.SearchOptimizationNews.com, or call and we will mail you the last six printed issues.
4) REVIEW YOUR CAMPAIGNS:
You get nightly tracking reports on your news releases so that you can see how well they've performed. In your administration area, you can see which news release headlines did better than others. We've seen some participants find certain news release ideas that are "evergreen" and use them again and again over their years with us.
3) HIGHER LISTINGS:
Some members renew their memberships ahead of your expiration date to ensure that their listing is run above the soon-to-expire listings -- or to lock in lower prices with our specials. The higher you are in our search results, the more times your profile can be clicked on. You'll benefit from the news releases sent by other members who have lower ranking because the indexing system sends more visitors to those higher in our search results. You can literally get other more active members to do the heavy lifting for you!
2) STELLAR UPGRADES:
Upgrade to a full page to earn double-ranking points and appear above Reference Listing members. Call Randy in customer service at (202) 333-5000, and ask for the Right-Hand Page Special to get: a) the right-hand page in the printed Yearbook, b) the Portrait Listing and c) the higher-ranking relevance of news release click thoughts from lower-ranked members who are sending news releases. Full-page people are triple-dipping!
1) STAYING AHEAD:
Extend your membership for future special treatment. You get higher ranking by instantly applying future-year points to your account. You lock in current discounts for the term which you request. If you are going to renew anyway, you can be listed at www.ExpertClick.com above those who wait until the last minute to renew their listings. Choose to go to the head of the line.
Sincerely,
Mitchell P. Davis, Editor & Publisher Davis@Yearbook.com (202) 333-5000
Mitchell Davis
Editor
Broadcast Interview Source, Inc.
Washington, DC
202-333-4904
202-342-5411
