FOR IMMEDIATE RELEASE>
Contact: David Morey
Phone: 202-223-7945
Email:
team@dmghq.com Outside of US)
Contact: Azmi Gumusluoglu
0212-252-2949.
Press Release
1 May 2010
?Ezber Bozan Efelik Strategies Conference?
Hosted by Akbank
Suzan Sabanci Dinçer: ?Leadership & Business Management Rules Are Being Re-drawn? Innovative competitive strategies for the future business world were addressed in all their aspects at ?Ezber Bozan Efelik Strategies Conference?, organized in cooperation with Zyman and Astay and hosted by Akbank. Suzan Sabanci Dinçer, CEO of Akbank, introduced the conference in which
David Morey, one of the USA's leading strategic advisors, was the key speaker.
The Turkish business world showed high interest in ?Ezber Bozan Efelik Strategies Conference?. In her introduction,
Suzan Sabanci Dinçer, CEO of Akbank stated that companies should always think of themselves not as the leader and they should always manage their companies in a state of alert. ?In today's increasing competition, rules of leadership and business management have been re-drawn. I had the opportunity to examine David Morey's book
The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top. The book emhasizes a different approach to company strategy. It argues against the old dictum ?We are the leader so we have the power,? and it helps us to think more about how we can grow more, how we can become more different and more competitive? said Sabanci Dinçer.
David Morey, Vice Chairman of Zyman Group and famous American business visionary, participated in ?Ezber Bozan Efelik Strategies Conference? as the key speaker. He stated ?a company's heritage, size, its tradition and presence are not sufficient to win; more agile and more aggressive companies will grow faster and be the winners of the future?. Morey continued:
?Turkish businessmen are flexible in terms of managing situations, since they are used to constant change. And a tough competition also can create new opportunities. By applying aggressive growth strategies, Turkish Businessman can close the gap with their competitors very quickly?.
More than 300 top Turkish Business Leaders attended the ?Ezber Bozan Efelik Strategies Conference? organized on 30th April at Four Seasons Hotel, Istanbul.
About Zyman Group and David Morey: Zyman Group, the leading insurgent strategy firm, has offices in Atlanta, Washington, New York, Los Angeles, London and Istanbul. The firm combines cutting-edge marketing innovation with the discipline of insurgent strategy.
David Morey, Vice Chairman of Zyman Group and Founder of DMG, is one of the world?s leading strategic consultants. He is co-author of the award-winning book: ?The Underdog Advantage (McGraw-Hill), and for many years has served as Adjunct Professor of International Affairs at Columbia University. Over the years, Mr. Morey has worked with eight billionaires, four Noble Peace Prize winners and advised twelve winning global presidential campaigns, including that of Barack Obama.
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For more information please contact Azmi Gumusluoglu at 0212-252-2949.