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Poor Presenting is Both Costly and Inexcusable
Washington, DC
Tuesday, October 27, 2009
Francie Dalton, CMC Founder and President of Dalton Alliances, Inc.
Francie Dalton, CMC Founder and President of Dalton Alliances, Inc.
 
Poor Presenting is both Costly and Inexcusable"


The cost of poor presenting can be measured, says Francie Dalton, President of Dalton Alliances, Inc. in terms of:



  • lost business;


  • loss of access to key influencers;


  • fewer advocates for your cause;


  • failure to meet the business objectives of having presented in the first place"


"Conversely, a truly stellar delivery helps achieve business objectives, enhances buyer perception of the company, the product or service, and the individual.

"Skillful, polished delivery is particularly important for executives and leaders, because their performance from the podium creates or damages respect for their position and their organization" says Dalton.

"Failure to prepare – and prepare well - for a speech is simply inexcusable", she says. "Too many executives make the mistake of believing their message to be all that matters. In fact, it's one's delivery that:



  • elevates or erodes credibility;


  • reflects intellect and solidifies one's professional reputation,


  • captures and retains attention sufficient to motivate action"


And she should know. Dalton consults to executives and witnesses hundreds of presentations every year. Many are notorious for spending hours writing and re-writing speeches and/or formatting and reformatting them in PowerPoint, but without ever actually rehearsing properly. "…and it shows", she alleges, "in presentations that are:



  1. devoid of structure, causing confusion;


  2. so flamboyant as to erode credibility;


  3. monotone to the point of being deadly dull;


  4. so data intense that slides are illegible;


  5. directed at the screen instead of at the audience;


  6. marred by cloddish or incompetent interaction with equipment;


  7. not carefully packaged to resonate with various types of listeners"


    8. ?Register for Dalton's Two-Day Presenting Bootcamp at www.daltonalliances.com

    Schedule an interview with Francie Dalton, CMC at 304-279-0122.

 
Andie Sugrue
Public Relations
Dalton Alliances
Columbia, MD
304-433-1960
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