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New Tools Help Non-Profit Groups Promote Themselves in Challenging Times
Redwood City, CA
Wednesday, August 05, 2009
Promoting Your Non-Profit series helps non-profit organizations and associations more effectively market themselves
L2M Associates, Inc. today announced the availability of a new set of tools to help non-profit organizations and associations in their marketing and promotion. The workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in a Turbulent Time (Woodside Business Press, August 2009), is available immediately, as are related workshops and one-on-one coaching and mentoring programs.
Written by award-winning consultant Linda J. Popky, president of L2M Associates, the workbook is based on Popky's experience as a leader and volunteer in numerous non-profit organizations and associations, as well as her experience with non-profit clients. It provides a series of simple, straight-forward and fun exercises to help association professionals and volunteers identify their organization's key differentiators and produce effective marketing campaigns targeted to any of their key audiences, such as constituents or members, volunteers, board members, and donors.
L2M also offers one-on-one coaching and mentoring services customized to meet the needs of specific organizations. Participants can choose single session or extended support options. Workshops and webinars on marketing and promotion are also available.
According to the author, these tools give non-profits the edge they need to succeed. "It's never easy to be a non-profit organization or association," Popky said. "In this type of economic climate, the challenge is even greater. That's why it's even more important to focus on articulating and promoting the organization's unique value as effectively as possible"
Price and Availability
The workbook is available immediately in hardcopy format for $12.95 directly from Woodside Business Press, www.woodsidebusinesspress.com and from Amazon.com. It is also available as an eBook for $8.95. Volume discounts are available on quantity orders.
About the Author
Linda Popky, founder and President of L2M Associates, is a consultant, speaker, author, and educator who was recently recognized as one of the top women of influence in Silicon Valley. She has also been inducted into the Million Dollar Consulting ® Hall of Fame, established by renowned consultant Alan Weiss. She is the president of Women in Consulting, a Bay Area-based organization of over 400 seasoned business professionals in more than 40 specialties, and has served as a board member or volunteer on numerous non-profit organizations and associations.
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 500 companies to use their marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
About Woodside Business Press
Based in Redwood City, CA, Woodside Business Press is a specialty business press dedicated to publishing books on stimulating and thought-provoking business and marketing-related topics. For more information, contact Woodside Business Press at www.woodsidebusinesspress.com.
L2M Associates, Inc. today announced the availability of a new set of tools to help non-profit organizations and associations in their marketing and promotion. The workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in a Turbulent Time (Woodside Business Press, August 2009), is available immediately, as are related workshops and one-on-one coaching and mentoring programs.
Written by award-winning consultant Linda J. Popky, president of L2M Associates, the workbook is based on Popky's experience as a leader and volunteer in numerous non-profit organizations and associations, as well as her experience with non-profit clients. It provides a series of simple, straight-forward and fun exercises to help association professionals and volunteers identify their organization's key differentiators and produce effective marketing campaigns targeted to any of their key audiences, such as constituents or members, volunteers, board members, and donors.
L2M also offers one-on-one coaching and mentoring services customized to meet the needs of specific organizations. Participants can choose single session or extended support options. Workshops and webinars on marketing and promotion are also available.
According to the author, these tools give non-profits the edge they need to succeed. "It's never easy to be a non-profit organization or association," Popky said. "In this type of economic climate, the challenge is even greater. That's why it's even more important to focus on articulating and promoting the organization's unique value as effectively as possible"
Price and Availability
The workbook is available immediately in hardcopy format for $12.95 directly from Woodside Business Press, www.woodsidebusinesspress.com and from Amazon.com. It is also available as an eBook for $8.95. Volume discounts are available on quantity orders.
About the Author
Linda Popky, founder and President of L2M Associates, is a consultant, speaker, author, and educator who was recently recognized as one of the top women of influence in Silicon Valley. She has also been inducted into the Million Dollar Consulting ® Hall of Fame, established by renowned consultant Alan Weiss. She is the president of Women in Consulting, a Bay Area-based organization of over 400 seasoned business professionals in more than 40 specialties, and has served as a board member or volunteer on numerous non-profit organizations and associations.
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 500 companies to use their marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
About Woodside Business Press
Based in Redwood City, CA, Woodside Business Press is a specialty business press dedicated to publishing books on stimulating and thought-provoking business and marketing-related topics. For more information, contact Woodside Business Press at www.woodsidebusinesspress.com.
Linda Popky
President
L2M Associates Inc.
Redwood City, CA
650 281-4854
650 780-0386
First Url: L2M Associates, Inc.
