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New Direct Mail Case Study: A Double Postcard's 6.35% Response Rate
Wayne, NJ
Monday, June 29, 2009
The June 2009 issue of Ballantine's direct mail case study featured their client HAWAII Magazine and their successful test of a double postcard to acquire new subscribers and reacquire lapsed subs.
This case study proves how effective housefile mailings can be.
For more info - including images and results - visit:
http://www.ballantine.com/blog/2009/06/june-case-study-2/
Ryan Cote
Marketing Director
The Ballantine Corporation
Wayne, NJ
973-305-1500 x206
First Url: Print Production Services
Second Url: HAWAII Magazine
