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New Case Study: Coupon Mailer Generates $94,000 in Revenue
Wayne, NJ
Monday, February 02, 2009
The January 2009 issue of Ballantine's 'Sample of the Month' direct mail case study features their client Devachan, a salon and spa that caters to curly-haired women. The story centers around how they used a simple coupon self-mailer to generate an extra $94,000 in revenue in 2 months.
The 4-color self-mailer (pictured right) measures 8" high by 3.5" wide and folds open to 8" high by 7" wide. When open, the right side contains 3 perfed coupons: $20 off Devachan Hair, $20 off for Devachan Spa and 10% off Devachan products.
To continue reading, please visit:
http://www.ballantine.com/blog/2009/01/january-case-study/
Ryan Cote
Marketing Director
The Ballantine Corporation
Wayne, NJ
973-305-1500
First Url: Direct Mail Services
Second Url: Print Blog