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New Case Study: Aperture's Test of a Bright Green Outer Envelope
Wayne, NJ
Friday, May 01, 2009
The April 2009 issue of Ballantine's 'Sample of the Month' direct mail case study features their client Aperture magazine and their test of a #10 voucher package with a bright green outer envelope.
Aperture's control package has a simple white outer envelope. As a test, they mailed the same exact package, but with a bright green outer envelope. The green paper is more expensive, but the strategy was it would stand out in the recipient's stack of mail and generate more orders.
To continue reading this direct mail case study, visit:
http://www.ballantine.com/blog/2009/04/april-case-study/
Ryan Cote
Marketing Director
The Ballantine Corporation
Wayne, NJ
973-305-1500
First Url: Direct Mail Services
Second Url: Creative Services
