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Leading Transformational Change - Create a Sense of Urgency
San Francisco, CA
Monday, November 16, 2009
Contact:
Dr. Maynard Brusman Working Resources 415-546-1252 mbrusman@workingresources.com http://www.workingresources.com For Immediate Release Leading Transformational Change – Create a Sense of Urgency San Francisco – November 16, 2009 - One of my CEO leadership coaching clients needs his company to develop a sense of urgency and overcome complacency to stay competitive. Company leaders needed to transform the culture of the company by helping employees embrace change and innovation. The CEO believes that increased growth can only happen when employees embrace change and execute the redefined strategy. He is transparent with his employees about the significant challenges the company faces. Our current coaching work is focusing on helping him become better at inspiring his people to get out of their comfort zone so that they and the company can thrive in the economic recovery. The Big Error When you fail to create a sense of urgency, your people will be unwilling to take the critical leap toward an uncertain future. Here are some questions to test the effectiveness of your company's change program: • How high is managers', peers' and workers' sense of urgency? • How do you know this? • If it's too low, why? • What exactly are you doing to change this? • If you cannot change the level of urgency, what are the consequences for your organization? How about your career? At the beginning of any change effort, of any magnitude, leaders fail when the organization's sense of urgency is lacking. This leads to a variety of difficulties, pain, disappointment and that distressing 70 percent statistic. Are you working in a company or law firm where leaders at all levels realize the organization needs to be transformed to grow? Does your company or law firm provide leadership coaching and leadership development to help leaders help employees overcome complacency to drive change initiatives? During tough economic times, company leaders need to create a sense of urgency to help all employees embrace change. One of the most powerful questions you can ask yourself is "Am I a leader who shakes employees out of complacency?" Emotionally intelligent and socially intelligent organizations provide executive coaching and leadership development for leaders who want to transform their organizations and become better at managing change. Working with a seasoned executive coach trained in emotional intelligence and incorporating leadership assessments such as the Bar-On EQ-i and CPI 260 can help you create an organization that engages its people in change initiatives by inspiring them to rise to the occasion and overcome complacency. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision and mission of your company or law firm. About Maynard Brusman Dr. Maynard Brusman is a consulting psychologist and executive coach. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development. For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252. Subscribe to Working Resources Newsletter: http://www.workingresources.com Visit Maynard's Blog: http://www.workingresourcesblog.com Connect with me on these Social Media sites. http://twitter.com/drbrusman http://www.facebook.com/maynardbrusman http://www.linkedin.com/in/maynardbrusman http://www.youtube.com/user/maynardbrusman Dr. Maynard Brusman
Consulting Psychologist and Executive Coach
Working Resources
San Francisco, CA
415-546-1252
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