Washington, DC

Thursday, July 29, 2010

David Morey

Vice Chairman

Core Strategy Group

1720 Eye St, NW

Suite 700

Washington, DC 20006-3763

PH: 888-849-1250

RSS Feed: www.thinklikeanunderdog.com



July 29, 2010—"Fresh thinking for sale": that's what you'll find in the new website for the Core Strategy Group (www.perceptionsrule.com), a dynamic consulting firm dedicated to helping companies win through the insurgency model for business and politics. Core Strategy Group's approach is based on analyzing the strategies of revolutionary, highly innovative companies in business and politics and using these strategies to help other companies expand and thrive in today's rapidly changing business environment.

"We have based our model on the insurgent companies, politicians and military forces who rewrite the rules in their domain," says Chairman Scott Miller. "They always develop the traits the great Bear Bryant used to say he looked for in his football players: 'I want 'em to be mobile, agile and hostile.'"

"The corollary for every successful business leader today," adds Vice Chairman David Morey, "is that you must embrace and ride ahead of change. You must position yourself against the marketplace incumbent and show how you are different, special and better. And you must think, plan, and act like a come-from-behind insurgent underdog and motivate your employees to do the same. Playing offense is the new way to win."

The fresh thinking that the Core Strategy Group offers is deep and comprehensive. Their areas of special interest include strategic communication, brand development, selective marketing, and crisis management. Core strategy consultants emphasize the fact that complacency is the number one enemy of business, and success depends on having a "we try harder" attitude, acting like an underdog, and following the insurgent model of business strategy and practice.

"There are two salient things about this model," says Vice-Chairman Morey. "One, it's different from any other model operating in business today. And, two, it works. It's helped elect presidents and added billions of dollars in market value." Morey explains his ideas in greater detail in a website, playoffense.com, and in a book, "The Underdog Advantage," co-authored with Miller and available at a discount from Core Strategy Group.

Miller's and Morey's client list has included McDonald's, Coca Cola, Microsoft, Google, Nike, Disney, Gannett, Knight-Ridder, Pepsi, Mars, Visa, GE, TD Ameritrade, and Pfizer. Core Strategy Group has offices in Washington, New York, Atlanta, and Istanbul.

Please sign up for our company newsletter by emailing us at news@perceptionsrule.com or going to www.thinklikeanunderdog.com.

David Morey

Vice Chairman

Core Strategy Group

Atlanta, GA

888-626-9776

First Url: White Papers