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Better Decisions Result From Competitive Intelligence
Hermosa Beach, CA
Monday, November 16, 2009
Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World (Wiley), Seena Sharp's new book, reveals the immediate benefit of using Competitive Intelligence for strategic and marketing decisions. This book views decisions from the perspective of what really counts – learning what the market wants and will buy.
No guessing. No relying on past experience and data that are likely to be quite different in this constantly changing business environment. This book clearly and definitively details the necessity of getting "the right information to make the best decision." Underlying this is the oft-repeated message that the value of competitive intelligence is the smart decision, not the data and information.
Targeting executives, managers, entrepreneurs, and investors, this book provides a practical approach on what is the right information, why threats and opportunities lie outside the industry and in the marketplace, and why competitors are far less of a threat than the conventional view.
Yesterday's news was yesterday's reality and cannot be expected to be accurate today. Customers have changed; expectations have changed; suppliers have changed; distributors have changed. And so has the marketplace. Competitive threats develop from the most unexpected companies (outside the industry); alternative uses provide opportunities to leverage current capabilities; and almost every business has customers they don't know exist as they don't fit the target profile.
About the Book:
This pragmatic book is targeted to management, to clarify the immediate benefits of competitive intelligence to their companies. Seena Sharp discusses how decision makers can get their decision-making "groove" back. The formula is relatively simple – market due diligence. Competitive Intelligence Advantage includes more than 70 examples of successes and failures that will resonate with management, along with more than a dozen applications of when to use CI, and 13 CI myths.
Competitive intelligence is a robust management discipline that is often misunderstood and underestimated, yet always results in numerous benefits when used wisely. Yes, always. If you're a senior- level executive or climbing the ladder and you aren't tapping the power of CI, you're missing a powerful competitive advantage.
The book is available at all major booksellers including Amazon, Borders, Barnes & Noble, Books A Million, and 800ceoRead.
About the Author:
Seena Sharp founded one of the first Competitive Intelligence (CI) firm in the U.S. in Los Angeles more than thirty years ago. Previously, she had a successful corporate career in New York City with BBDO Advertising, American Maize-Products Company, Elgin National Industries, and Equitable Life Assurance, during which she earned her master's degree in mathematics from New York University. Client companies include Fortune 500 as well as lesser known firms located throughout the US as well as Europe, Asia and Africa. Seena speaks to associations and companies on competitive intelligence topics, and on applying CI to uncover growth opportunities, and has written numerous articles on competitive intelligence.
No guessing. No relying on past experience and data that are likely to be quite different in this constantly changing business environment. This book clearly and definitively details the necessity of getting "the right information to make the best decision." Underlying this is the oft-repeated message that the value of competitive intelligence is the smart decision, not the data and information.
Targeting executives, managers, entrepreneurs, and investors, this book provides a practical approach on what is the right information, why threats and opportunities lie outside the industry and in the marketplace, and why competitors are far less of a threat than the conventional view.
Yesterday's news was yesterday's reality and cannot be expected to be accurate today. Customers have changed; expectations have changed; suppliers have changed; distributors have changed. And so has the marketplace. Competitive threats develop from the most unexpected companies (outside the industry); alternative uses provide opportunities to leverage current capabilities; and almost every business has customers they don't know exist as they don't fit the target profile.
About the Book:
This pragmatic book is targeted to management, to clarify the immediate benefits of competitive intelligence to their companies. Seena Sharp discusses how decision makers can get their decision-making "groove" back. The formula is relatively simple – market due diligence. Competitive Intelligence Advantage includes more than 70 examples of successes and failures that will resonate with management, along with more than a dozen applications of when to use CI, and 13 CI myths.
Competitive intelligence is a robust management discipline that is often misunderstood and underestimated, yet always results in numerous benefits when used wisely. Yes, always. If you're a senior- level executive or climbing the ladder and you aren't tapping the power of CI, you're missing a powerful competitive advantage.
The book is available at all major booksellers including Amazon, Borders, Barnes & Noble, Books A Million, and 800ceoRead.
About the Author:
Seena Sharp founded one of the first Competitive Intelligence (CI) firm in the U.S. in Los Angeles more than thirty years ago. Previously, she had a successful corporate career in New York City with BBDO Advertising, American Maize-Products Company, Elgin National Industries, and Equitable Life Assurance, during which she earned her master's degree in mathematics from New York University. Client companies include Fortune 500 as well as lesser known firms located throughout the US as well as Europe, Asia and Africa. Seena speaks to associations and companies on competitive intelligence topics, and on applying CI to uncover growth opportunities, and has written numerous articles on competitive intelligence.
Seena Sharp
Principal
Sharp Market Intelligence
Hermosa Beach, CA
310.379.5179
