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That's why the Ballantine Corporation has assembled a direct marketing white paper that reveals what's likely in 2010. To directly download a PDF copy, click here: www.ballantine.com/dmtrends2010.pdf
This report is the result of compiled research from reputable industry resources. It reveals that the two top major trends that will potentially yield more ROI are: including more details in list content (i.e., hobbies and past purchases); and more targeted campaigns based on these more detailed lists
"Having these specific lists allows businesses to design a much more focused campaign," says Ryan Cote, director of marketing for the Ballantine Corporation. "In turn, companies will also save money because these campaigns will be narrower in scope, targeting only prospects most likely to convert."
This direct marketing white paper also provides trend details on e-mail marketing; green marketing; advancements in digital printing methods and how companies can benefit; and how to integrate web-based campaigns, direct mail and social media into a seamless and effective marketing campaign
And, finally, the state of the economy has pushed companies to examine every penny spent when it comes to its marketing budget achieving an attractive ROI. Each action needs to be efficient and responsive. Businesses can now track effectiveness through advanced measurement tools to determine the success of all steps involved in a campaign