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5 Signs Sarah Palin Does Not Understand the Job of Communication
Akron, OH
Wednesday, November 18, 2009
She's Back. And with her re-entrance into our lives comes questions about Sarah Palin's grasp of the communication process. Many questioned her grasp of communication in the Katie Couric interview. Fast forward fourteen months. Following are 5 signs that Sarah Palin does not understand the purpose of communication: to move a process or agenda forward.
1. She answers questions about Levi
Sarah Palin is a former governor and Vice President candidate. Palin needs to use communication to move an interview forward to a priority topic by answering any question about Levi with a brief, he is the father of my grandson. Instead she gets mired in this mud slinging contest with an under 21 year old high school drop out, who SHE INTRODUCED to us on the international stage at the Republican convention.
2. She did not rehearse answers to interviewer's questions
Decades ago Robert Bork discovered the consequence of not practicing for his Supreme Court Senate hearings. Fast forward to 2009 and Palin's book tour. There should not be a question of the face of this earth that Palin did not prepare for ad nauseum. There should be no rolling of eyes, no unplanned repartee, and no nervous laughter. She might want to rethink calling Couric the perky one. All of those things get in the way of her goal of moving an agenda forward.
3. She does not use body language to her advantage
Palin's non verbals need to be working as hard as what she is saying and in line with her spoken word. When what a speaker says and what they look like saying it contradict, listeners and viewers believe what a person looks like delivering the message rather than what they are saying. Body language is an aid to the message. Body language gets in the way when we talk about the body and not the agenda that the language should be moving forward.
4. She does not seem to understand that her "facts" can be checked
Palin is not protecting her message when she fails to understand that what she communicates as facts can be checked by unbiased sources. If she really wants to protect her message, she needs to understand that playing loose with the facts will get in the way of her message and her credibility i.e. her accusation of having to pay to be vetted.
5. She adapts an Us versus Them mentality
When the country first heard the name Monica Lewinsky, Hillary Clinton tried the Us versus Them mentality. It got in her way, big time. To move your agenda forward, you have to be inclusive in your communication, not exclusive.
1. She answers questions about Levi
Sarah Palin is a former governor and Vice President candidate. Palin needs to use communication to move an interview forward to a priority topic by answering any question about Levi with a brief, he is the father of my grandson. Instead she gets mired in this mud slinging contest with an under 21 year old high school drop out, who SHE INTRODUCED to us on the international stage at the Republican convention.
2. She did not rehearse answers to interviewer's questions
Decades ago Robert Bork discovered the consequence of not practicing for his Supreme Court Senate hearings. Fast forward to 2009 and Palin's book tour. There should not be a question of the face of this earth that Palin did not prepare for ad nauseum. There should be no rolling of eyes, no unplanned repartee, and no nervous laughter. She might want to rethink calling Couric the perky one. All of those things get in the way of her goal of moving an agenda forward.
3. She does not use body language to her advantage
Palin's non verbals need to be working as hard as what she is saying and in line with her spoken word. When what a speaker says and what they look like saying it contradict, listeners and viewers believe what a person looks like delivering the message rather than what they are saying. Body language is an aid to the message. Body language gets in the way when we talk about the body and not the agenda that the language should be moving forward.
4. She does not seem to understand that her "facts" can be checked
Palin is not protecting her message when she fails to understand that what she communicates as facts can be checked by unbiased sources. If she really wants to protect her message, she needs to understand that playing loose with the facts will get in the way of her message and her credibility i.e. her accusation of having to pay to be vetted.
5. She adapts an Us versus Them mentality
When the country first heard the name Monica Lewinsky, Hillary Clinton tried the Us versus Them mentality. It got in her way, big time. To move your agenda forward, you have to be inclusive in your communication, not exclusive.
Leslie Ungar
Electric Impulse Communications, Inc.
Akron, OH
330-668-6569
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