Wednesday, October 17, 2012
Why is it that association executives, who are so outstanding at running an association, have such trouble selling membership to prospects? Association executives have been and are fixated on features and not benefits. Today, people want a return on their investment in order to join a trade association or professional society. Association executives also do not understand personal buying motives, and have difficulty discerning industry benefit from member-only benefit.
But there is hope...Ed Rigsbee makes resources available at no charge to assist association executives...around the globe. Association executives, get no charge help at www.rigsbee.com/association.htm
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