Q: Where are some of the best places to source intellectual property that may be under exploited or under the radar?

A: Licensing is all about trends, and I always recommend starting with a search on the internet. The internet is a great tool for finding information about all sorts of trends in consumer products, services, emerging technologies, and new entertainment just to name a few. For example, there are two trending websites that I use ? www.TrendHunter.com and www.SpringWise.com ? that are a great resource for learning about new trends around the world. You can also use Google Trends to find out about the most popular words or subjects that are being searched on a weekly or monthly basis.

Keep in mind it?s not about finding the big home run. There are a lot of great niche licensing opportunities, such as emerging brands, online games or new social media sites, that are unknown or up and coming. Often times these are unexploited opportunities that could be licensed for little or no money. And remember, in a dynamic marketplace you never know when one of these unknowns will suddenly catch fire.

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