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Undercover Boss
From:
Liza Amlani -- Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Ontario
Monday, November 20, 2023

 

How often does retail leadership walk the shop floor?

Not in a pre-announced way with the eventual photo-op and subsequent LinkedIn post.

I mean, in an incognito way. To see what the customer and employee experience is really like.

In a planned visit, of course the store will be presented in a pristine manner. Staff will be checking off all the boxes related to process and service standards.

If that’s the case, then your impression of the in-store experience is, in fact, fugazi.

Even though reality shows are known to be notoriously scripted, being an undercover boss uncovers the reality of what’s going on in your stores – both the good and the bad, maybe (hopefully not) some ugly.

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com, and to sign up for the newsletter, visit www.themerchantlife.com.
News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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