I spent most of this week in San Diego, attending the final in-person meeting for the Society for the Advancement of Consulting, as well as an Alan Weiss event.

This was the first in-real-life event for SAC since the pandemic. While we’ve run a full slate of virtual programs since 2020, members have suffered Zoom fatigue over the last year—yet weren’t ready to return to in-person meetings either.

While virtual or hybrid meetings can be effective in many cases, there’s still something about 1:1 and small group interactions that happen on the sideline and in the breaks of a live event that can’t be replicated in a virtual environment.

Will we go back to only live events? Unlikely, for many reasons, including costs and the hesitance of many people to travel for business or professional development.

So, will we be satisfied with strictly virtual events instead? Also, unlikely.

As we continue to find ways to network, build relationships, and develop professional alliances, the trick will be understanding the right balance for each group and need. . . then determining how best to meet those needs effectively.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com