An ordinary Monday evening in March is not likely to be the time when there's a rush on pizza orders.
That's why this week's Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.
Now I hadn't had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas--it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?
Here's a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn't have been available otherwise.
Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?
It's as easy as pizza pi.
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