Have you ever wondered which brands are the most valued worldwide? At the beginning of 2024, the world's most valuable brand was Apple, valued at $517 billion, which marked a 73.6% increase year-on-year. Apple wasn't the only American brand exhibiting strong demand. Six out of the top 10, and 51 out of the top 100, most valuable brands were from the United States. Brand Finance's annual rankings for 2024 listed the most valuable brands by country in the visual below. The data used is related to the value of a specific brand, as opposed to general measures of value such as market cap.

Outside of the U.S., South Korea's Samsung took second place with a value of $99 billion. In recent years, Asian brands attained notable value worldwide. TikTok, originating from China (and its domestic equivalent, Douyin), became recognizable around the world and gained a value of $84 billion. Additionally, Japan's Toyota and Saudi Arabia's Saudi Aramco held brand values of $53 billion and $42 billion, respectively. In Europe, Germany's Deutsche Telekom is Europe's most valuable brand at $73 billion.

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Greg Womack

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Phone: (405) 340-1717

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