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Rebranding Rationale
Rebranding Rationale
From:
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto
,
Ontario
Tuesday, August 29, 2023
Have you ever wondered why companies choose to rebrand? A few years ago,Microsoft, after more than a decade, has changed it’s logo to one that evokes the new “Metro” look-and-feel of its latest Windows operating system. But why? And what should the criteria — and costs — of this type of decision?
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News Media Interview Contact
Name:
Randall Craig, CFA, FCMC, CSP
Title:
CEO
Group:
Pinetree Advisors Inc.
Dateline:
Toronto, ON Canada
Direct Phone:
416-918-5384
Cell Phone:
416-918-5384
E-mail:
randall@randallcraig.com
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