Thursday, December 13, 2012
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Tips Of The Week -- Dec. 8, 2012
Issue #671 |
| | In This Issue:
1. Amazon: A 24/7 Cash Register
2. Use Music in Your Promotions
3. New Posts at My Blog
4. Hound Video of the Week
1. Amazon: A 24/7 Cash Register
Authors love to grouse about Amazon.com and how little they make from every book sale.
Smart authors don't bother complaining. They're too busy concentrating on the best categories in which to place their books. They're spying to find out what their competitors are doing that's working. And they're researching keywords and tagging their books, so that people using Amazon's search box can find the books more easily.
Publicist Penny Sansevieri, who has helped make 11 books best-sellers in less than two years, says there's pure gold buried within Amazon. But you have to know where to look for it and how to use the dozens of tools that Amazon puts right at your fingertips.
Spend some time tracking down Amazon's star reviewers and send them a great pitch to review your book.
Or understand how the category system works and how your book can rank high. If you can get to #1 within your category, Amazon will increase your promotion. (There's a sneaky trick to this.)
Penny says all authors should learn about Amazon's Author Central and everything it offers.
"Everyone has access to their Author Central page but you won't get the enhanced features if the page isn't claimed," Penny says.
During a webinar I hosted with her on Thursday, Penny said she chose seven authors who took her into their Amazon accounts so she could see how they offered their books for sale. She was shocked to find that not one of them tagged their books with keywords that could have been found by Amazon's search engine.
What a missed opportunity!
She also explained that she devotes much more time teaching her author clients how to promote their books online instead of trying to get onto big radio and TV shows. Why? Because online promotion sells more books. It also lasts forever. Your TV or radio interview is here today, gone tomorrow.
The authors who attended the webinar "How to Launch a Book, Promote It and Sell a Truckload--Without an Expensive Publicist" were blown away. Everyone who registered will be able to access the video replay and the huge package of bonuses sometime Sunday.
You will too. Just go here to order the webinar replay.
2. Use Music in Your Promotions
I'll bet you seldom think of using music in promotional packages for your books, speaking engagements, special events, podcasts, videos or product launches.
I seldom do.
That's why I was intrigued when Asbjoern Andersen, a Danish composer, suggested a guest blog post about how to use music to cut through the publicity noise. He says music doesn't have to cost you a fortune. It doesn't have to cost you anything, actually.
Royalty-free music sites don't just carry background music. You can find thousands of sound logos, too.
Read what he wrote about music and start thinking of ways you can incorporate music into your PR campaign.
3. New Posts at My Blog
Authors: 9 things to do when you can't afford a publicist
Use music to cut through the publicity noise
Dog Tweets: How to create a corporate blogging team
4. Hound Video of the Week
The video about the dogs that were trained to drive a car went viral this week. In case you haven't seen it, enjoy Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
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 | See you Tuesday....
Joan Stewart
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