Monday, September 16, 2013
 | FOR IMMEDIATE RELEASE  Contact: Joyce Hoff
856-751-6141 (NJ)
joyce@pachter.com Pachter's 10th Book on
Business Etiquette available now:
THE ESSENTIALS OF BUSINESS ETIQUETTE
How to Greet, Eat, and Tweet Your Way to Success (McGraw-Hill)
By Barbara Pachter  Is it okay to wear a hoodie to the office, a la Mark Zuckerberg? What's the best way to pay a dinner bill among friends or business colleagues? What should you never say in a presentation? How do you handle forgetting someone's name? Is it ok to use text shorthand in a business email?
THE ESSENTIALS OF BUSINESS ETIQUETTE: How to Greet, Eat, and Tweet Your Way to Success (McGraw-Hill Professional; August, 2013; PB & e-book, $16.00) is a handbook for the 21st century, written by a Barbara Pachter, an etiquette expert who provides no-nonsense advice on how to:
*Establish instant rapport *Project professionalism *Use social media effectively *Speak and write with confidence *Entertain effortlessly *Make killer presentations!
According to Pachter, "There are many opportunities to make a bad impression, or a great one – the difference is understanding how you'll be perceived by your behavior. Whether you're eating lunch with a client, Skyping with your boss, texting a colleague or meeting a business partner for the first time—presenting your best self is the surest way of succeeding in business and in life."
Pachter is a leader in the business etiquette field, with over 20 years experience as a trainer and coach. Her first book The Prentice Hall Complete Business Etiquette Handbook in 1995 helped set the standard for the field, and her most recent book The Essentials of Business Etiquette continues to establish etiquette guidelines for the ever-changing workplace. She has given more than 2,100 presentations throughout the world. Her clients include Bayer, Campbell Soup, Chrysler, Con Edison, Microsoft, Princeton University and Wawa. Pachter is also adjunct faculty in the School of Business, Rutgers University. (www.pachter.com)
THE ESSENTIALS OF BUSINESS ETIQUETTE: How to Greet, Eat, and Tweet Your Way to Success, by Barbara Pachter with Denise Cowie. August, 2013; Paperback, $16.00. 978-0-07-181126-2; 0-07-181126-5.
For interviews, artwork, excerpts, or more information, please contact:
Ann Pryor, ann.pryor@mheducation.com at McGraw-Hill Professional, 1221 Ave. of the Americas, 45th Floor, New York, NY 10020, phone:
212-512-3578 For a free copy of Pachter's communication e-newsletter, "Competitive Edge," your readers can sign up at www.pachter.com.
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Blog: www.barbarapachtersblog.com
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