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'News Maker Club' ---- Coming Soon @NewsMakerClub.org or Maybe .com
From:
Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com
Greenboro, NC
Tuesday, June 2, 2026


'News Maker Club' ---- Coming Soon @NewsMakerClub.org or Maybe .com
 
which is better recognizable brand: "News Maker Club" or "Expert Click: ?
 

Between News Maker Club and Expert Click, I would give the advantage to Expert Click for brand recognition, clarity, and long-term value.

Expert Click

Pros

  • Immediately suggests experts and media connections.
  • Closely tied to your existing brand identity and history with ExpertClick.com.
  • Easy to understand in one glance.
  • Strong SEO potential around "expert," "expert source," "expert witness," "expert interview," etc.
  • Works for journalists, speakers, authors, consultants, and thought leaders.
  • Sounds like a service or platform rather than a social club.

Cons

  • Some people may initially think it's a directory or software tool rather than a community.

News Maker Club

Pros

  • Aspirational. People like being "newsmakers"
  • Suggests status, recognition, and visibility.
  • More emotional and membership-oriented.
  • Could work well as a premium community.

Cons

  • "Newsmaker" can mean celebrities, politicians, athletes, criminals, or anyone in the news.
  • Doesn't immediately communicate "experts available for interviews"
  • Less connected to the brand equity you've built over decades around ExpertClick.

If the Goal Is Journalists Finding Sources

  1. Expert Click ?
  2. News Maker Club

If the Goal Is Building a Community

  1. News Maker Club ?
  2. Expert Click

A Hybrid Approach

Many organizations use both:

Expert Click

Helping Experts Become News Makers

or

News Maker Club

Powered by Expert Click

or

Expert Click News Makers Club

That lets you keep the established ExpertClick brand while adding the aspirational appeal of "News Makers"

For click-through and immediate comprehension, I would rank these:

  1. Expert Click
  2. Expert Click News Makers Club
  3. News Makers Club
  4. News Maker Club

I particularly like:

Expert Click: Become a News Maker

or

Expert Click News Makers Club

because they combine credibility with aspiration.

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News Media Interview Contact
Name: Mitchell P. Davis
Title: Editor
Group: Broadcast Interview Source, Inc.
Dateline: Greensboro, NC United States
Main Phone: 202-333-5000
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