Between News Maker Club and Expert Click, I would give the advantage to Expert Click for brand recognition, clarity, and long-term value.
Expert Click
Pros
- Immediately suggests experts and media connections.
- Closely tied to your existing brand identity and history with ExpertClick.com.
- Easy to understand in one glance.
- Strong SEO potential around "expert," "expert source," "expert witness," "expert interview," etc.
- Works for journalists, speakers, authors, consultants, and thought leaders.
- Sounds like a service or platform rather than a social club.
Cons
- Some people may initially think it's a directory or software tool rather than a community.
News Maker Club
Pros
- Aspirational. People like being "newsmakers"
- Suggests status, recognition, and visibility.
- More emotional and membership-oriented.
- Could work well as a premium community.
Cons
- "Newsmaker" can mean celebrities, politicians, athletes, criminals, or anyone in the news.
- Doesn't immediately communicate "experts available for interviews"
- Less connected to the brand equity you've built over decades around ExpertClick.
If the Goal Is Journalists Finding Sources
- Expert Click ?
- News Maker Club
If the Goal Is Building a Community
- News Maker Club ?
- Expert Click
A Hybrid Approach
Many organizations use both:
Expert Click
Helping Experts Become News Makers
or
News Maker Club
Powered by Expert Click
or
Expert Click News Makers Club
That lets you keep the established ExpertClick brand while adding the aspirational appeal of "News Makers"
For click-through and immediate comprehension, I would rank these:
- Expert Click
- Expert Click News Makers Club
- News Makers Club
- News Maker Club
I particularly like:
Expert Click: Become a News Maker
or
Expert Click News Makers Club
because they combine credibility with aspiration.