Wednesday, April 24, 2024
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| Philippe Krakowsky |
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets. Operating income fell 2.2 percent to $184.2M.
“Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth," he said.
Noting that client sentiment has improved from the second half of 2023, Krakowsky said IPG’s new business pipeline has become more active.
Interpublic’s specialized communications & experiential solutions unit (Weber Shandwick, Golin, Current Global, R&CPMK, DeVries Global, Jack Morton, Momentum and DXTRA Health) registered flat growth to $340.2M. It was up 1.5 percent organically.
The firm registered sharp Q1 growth in continental Europe of 8.9 percent, while the US was up 2.1 percent, and the Asia-Pacific region declined 8.1 percent.
Krakowsky expects full-year organic growth will fall in the one to two percent range.