Firestorm today announced that it has selected uberVU as its partner of choice for social media and web monitoring.

Whether in calm or crisis, social web monitoring is a critical tool of any company's Crisis Management toolbox. After significant industry research and due diligence, and to provide monitoring services both internally and for its clients, Firestorm has select uberVU as its partner of choice based upon its global approach, depth of reporting, analytic tools, workflow structure, and ease of use.

"There is a significant lack of understanding by social media users that monitoring must be equal in scale to adoption, and that monitoring goes beyond marketing analysis; it can be used to track brand and company threat trends, competitor information, employee use and misuse, brand detractor attacks, and a variety of new product development and service enhancement initiatives via customer engagement. As we saw in Superstorm Sandy, it can also be leveraged as a highly effective Crisis Communication tool when managed effectively. Companies that have adopted social media without a clear monitoring management plan and tool such as uberVU, are not truly using social media." James W. Satterfield, President & CEO, Firestorm

uberVU was built with the understanding that marketers and communication management professionals shouldn't waste time running reports and numbers in 10 different dashboards just to get a sense of what's going on. They deliver monitoring, engagement, collaboration and reporting in a single, simple dashboard. uberVu automates most of a social media marketer's tedious manual work: finding insights, detecting influencer mentions, detecting trending stories, and suggesting engaging content to post. During a crisis, these insights are invaluable to any organization.

Said uberVU CMO, Gregg Poulin: "We're excited that Firestorm, a leader in the crisis management and response sector, has partnered with us to use real-time social media monitoring and insights to better serve their business and their clients' businesses."

uberVU was a 2008 Seedcamp winner, and is backed by experienced and visionary investors. Firestorm is very excited to host an upcoming webinar with uberVu to explore best practices in use and monitoring. To learn more about uberVU and Communications Management in Calm and Crisis, please contact Firestorm at (800) 321-2219 or email info@firestorm.com

About uberVU: (www.ubervu.com), founded in 2009, is a leading social marketing platform and real-time social media audience measurement service provider. uberVU services cover all 4 social media marketing value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow, and has the only integrated dashboard of audience characteristics that can be deployed throughout multiple departments, functions and geographies. Thousands of companies use uberVU to easily integrate social media throughout their business processes, from managing brand reputation and dealing with customer service, to measuring the impact of their social media marketing campaigns.

About Firestorm: (www.firestorm.com), Firestorm Solutions transforms crisis into value, and is a recognized leader in continuity services, crisis management, critical decision support, crisis communications, crisis public relations, and consequence management. Staffed by attorneys, engineers, physicians, law enforcement professionals, psychologists and many other talented individuals, Firestorm works directly with their esteemed Expert Council on behalf of clients.  Firestorm maintains a network of national offices to be responsive and accessible to its international roster of clients.