Monday, October 10, 2011

Do you understand how to apply Jim Collins' Great by Choice research findings to your business? Do you want more of what you need to know make the right strategic choices, so you can become great by choice? Jim Collins' new book, Great by Choice, which tells how choices make a company great, is due out tomorrow. But, several Winning Moves® reports and articles to help you make the right strategic choices are available on-line right now.

Phyllis Ezop, author of the Winning Moves® reports and articles has been researching business success and failure for more than 20 years. Ezop is not affiliated with Collins, but many of her reports and articles cover and elaborate on what Collins describes finding in his research for Great by Choice. Armed with Ezop's Winning Moves® reports and articles, you will be better equipped to more deeply understand Collins' new findings so you can apply them more effectively to your business.

A major theme that recurs often in Ezop's Winning Moves® reports and articles is that businesses succeed by avoiding bold, radical leaps, and instead moving more gradually with smaller strengths based steps. A report published on her website in early 2007, even describes how big changes are often misperceived as revolutionary single steps, when they are really many small steps that just look like a more radical, big step. Now more than four and one half years later, Collins is reporting a similar finding, which he describes as surprising.

Ezop's reports and articles, which were published on-line over roughly the past four and one half years, also explain how to avoid the pitfalls associated with innovation and with risk, both of which Collins latest research finds are not the key to becoming great. Pointing out that most innovation and high risks lead to failure, Ezop's reports help you better understand how and when innovation and risks do succeed.

Ezop's reports are available on the Ezop and Associates website, which has the banner Winning Moves® Strategic Choices for Successful Business Growth. Ezop finds that successful growth can be ambitious, but it must be the right kind of ambitious. This generally means making "Winning Moves" by progressing gradually and pursuing opportunities that are right for the business. The material on Ezop's website includes an article about what to do when what once worked well for your business no longer does, where she explains how the gradual approach used by Southwest Airlines can be very effective.

Phyllis Ezop is available to speak to groups about making the right strategic choices for business success.