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Edelman Sails with Viking
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O'Dwyer's Public Relations News O'Dwyer's Public Relations News
For Immediate Release:
Dateline: New York, NY
Monday, April 22, 2024

 
Viking

Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.

Launched in 1997, Viking says it offers “experiences for The Thinking Person” who is interested in history, science, culture and cuisine.

With a fleet of 92 small ships, Viking claims to be the only cruise line offering sailing adventures on all seven continents. Its itineraries cross five oceans, 21 rivers, and five lakes.

The Bermuda-based company registered $4.7B in revenues during 2023.

The IPO’s valuation falls in the $10.2B range at midpoint of the proposed range. Viking will trade on the Big Board.

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