FOR IMMEDIATE RELEASE

Broadcast Interview Source Marks 44 Years with New "Dating Service of PR" Video, Expanded Platforms, and Continued Mission to Connect Journalists with Experts

WASHINGTON, D.C. — Broadcast Interview Source (BIS), founded in 1984 by Mitchell P. Davis, today announced the release of a new 60-second video highlighting its core mission: connecting journalists with credible expert sources while helping experts gain meaningful media exposure.

The video, now featured on the company's landing pages, poses a simple but powerful question:

"Which are you—a journalist or an expert?"

The message underscores what BIS has done for more than four decades—serve both sides of the media equation with speed, reliability, and access.

FROM A 64-PAGE BOOKLET TO A MEDIA PLATFORM

Broadcast Interview Source began as the Talk Show Guest Directory, a 64-page printed booklet mailed to approximately 750 members of the news media, primarily talk radio producers.

At the time, there was no internet, no search engines, and limited use of fax machines. Journalists faced a daily challenge: finding credible, articulate guests quickly enough to meet production deadlines.

The solution was simple—and effective.

A curated directory of experts, organized for fast access, delivered directly to the desks of producers.

That early innovation created a new category: organized expert sourcing for the media.

EARLY SUCCESS AND INDUSTRY ADOPTION

The concept quickly gained traction.

Producers began using the directory repeatedly, not occasionally. It became a working tool—not just a reference. As word spread, distribution expanded, listings grew, and the publication evolved into a trusted industry resource.

The milestone that confirmed success was not a single event, but a pattern:

repeat usage by journalists under deadline pressure.

When producers reached for the directory first—day after day—the model was validated.

EVOLUTION INTO A DIGITAL ECOSYSTEM

As media evolved, so did Broadcast Interview Source.

From print distribution, BIS transitioned into a multi-platform digital system designed to meet the real-time needs of modern journalism.

Today, the company operates six integrated platforms:

• ExpertBook.com — A shareable PDF of the Yearbook of Experts, Authorities & Spokespersons, offering a curated directory of vetted sources
• ExpertClick.com — The continuously updated online version of the Yearbook
• News Release Wire — A platform for distributing expert-generated news releases
• InterviewClick.com — A public Q&A system where journalists post questions and experts respond
• NewsCouncil.com — A resource connecting media with nonprofit organizations and spokespersons
• International Platform Association — A speaker bureau linking journalists with professional speakers and commentators

Each platform serves a specific role, but together they form a comprehensive system for sourcing, connecting, and distributing expertise.

SERVING JOURNALISTS: SPEED, ACCESS, AND CREDIBILITY

For journalists, the value proposition is clear:

• Find credible experts quickly
• Get usable answers fast
• Meet tight editorial deadlines
• Discover new voices and perspectives

In a media environment where speed matters, BIS reduces friction in sourcing and enables reporters to move from idea to publication more efficiently.

SERVING EXPERTS: VISIBILITY, AUTHORITY, AND OPPORTUNITY

For experts, the platform provides:

• Access to journalists actively seeking sources
• Opportunities for interviews and quotes
• Increased visibility across media channels
• A pathway to build authority in their field

Media exposure remains one of the most powerful drivers of credibility—and BIS is designed to facilitate that connection.

"A DATING SERVICE OF PR"

The platform's unique role in the media ecosystem has drawn industry attention.

PRWeek famously described Broadcast Interview Source as:

"a dating service of PR."

The phrase has endured because it accurately reflects the company's function:

Matching journalists who need sources

with experts who want exposure.

That concept is front and center in the newly released video.

THE NEW VIDEO: "WHICH ARE YOU?"

The 60-second video uses a fast-paced format to highlight the needs of both audiences.

Journalists are shown working under deadline pressure, searching for reliable sources. Experts are shown seeking visibility and opportunities to share their knowledge.

The message is direct:

• Journalists get sources
• Experts get exposure

The video also emphasizes the platform's interactive tools, including real-time Q&A capabilities that allow journalists to post questions and receive responses from experts quickly.

The closing line reinforces the platform's long-standing reputation:

"That's why we've been called 'Dial-an-expert.'"

REAL-WORLD EXPERIENCE AND INDUSTRY LESSONS

Over its 44-year history, Broadcast Interview Source has navigated a wide range of operational, legal, and business challenges.

These include:

• Copyright and content usage issues
• Early technological limitations in the pre-internet era
• Managing expectations between media outlets and expert guests
• Industry disputes and operational complexities
• Ensuring credibility and addressing cases involving misleading or parody sources

Each challenge contributed to the development of stronger systems, improved vetting processes, and clearer standards for participation.

A CONSTANT FLOW OF IDEAS

Through decades of interaction with experts across industries, BIS has operated in what Davis describes as a "tornado of ideas."

This environment has inspired numerous concepts and innovations over the years, including:

• Early use of 800-number access systems
• Media commentary platforms
• New models for connecting audiences with expertise
• The evolution from phone-based systems to web-based platforms

While not all ideas became long-term products, they contributed to a culture of continuous experimentation and adaptation.

LOOKING AHEAD: THE NEXT ERA OF MEDIA CONNECTIONS

Despite dramatic changes in technology and media consumption, the core need remains unchanged:

• Journalists need credible sources
• Experts need visibility

Broadcast Interview Source continues to evolve with new tools and platforms designed to meet these needs in real time.

The integration of digital systems, searchable databases, and interactive Q&A formats reflects the company's ongoing commitment to innovation.

"The mission hasn't changed," said Davis.

"Connect journalists with the right experts—fast."

ABOUT BROADCAST INTERVIEW SOURCE

Broadcast Interview Source (BIS) connects journalists with experts, authorities, and spokespersons across a wide range of topics. Founded in 1984 as the Talk Show Guest Directory, the company has grown into a multi-platform media resource serving journalists and experts worldwide.

Its flagship publication, the Yearbook of Experts, Authorities & Spokespersons, is now in its 44th annual edition.

MEDIA CONTACT

Mitchell P. Davis

Broadcast Interview Source

202) 333-5000 (call or text)