BrandSprout Advisors is Now Claravon Consulting Group
New Name Reflects Broader Scope of Management Consulting Services
June 25, 2013 – ATLANTA, GA – BrandSprout® Advisors announced today that the firm has changed its name to Claravon Consulting Group LLC. The name change comes in response to the rapid evolution of the firm since its launch in 2010. From an early and exclusive focus on strategic marketing and branding, the company has adapted to meet increasing demand for a full suite of management consulting services.
Joellyn 'Joey' Sargent, founder and principal of the firm, explained, "Our work with a diverse group of clients demonstrated how much leaders need objective, insightful advice in all areas of their business." Sargent continued, "To build and sustain momentum for success, we assist clients with everything from strategy and leadership development to organizational performance and customer relationships."
Although the BrandSprout name was very popular, "It was time for a company name that reflects the clarity and vision we bring to the table," said Sargent. "BrandSprout is a great name. We own the trademark and we will continue to use it as the brand name for our marketing services within the framework of Claravon Consulting Group."
Over the past three years, Sargent has worked with a number of growing businesses and non-profit organizations. Her approach to developing Maximum Market Impact™ incorporates strategic thinking, customer experience and leadership excellence to create brand equity and accelerate growth.
"I'm excited about the future as Claravon Consulting Group," said Sargent, "This is a major milestone for us, opening up the opportunity to help many more business owners achieve breakthrough results."
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About BrandSprout
Founded by Joellyn “Joey” Sargent, BrandSprout Advisors cultivates profitable growth with fresh perspectives and no-nonsense advice. Working with corporate executives, business owners and non-profit leaders, Joey bridges the gap between brand strategy and customer experience, delivering breakthrough results with Maximum Market Impact™. She holds an MBA from Embry-Riddle Aeronautical University and has worked with companies from startups to the Fortune 500. Joey is a frequent speaker and is regularly quoted in the media on strategy, marketing and branding. For more information, visit BrandSproutAdvisors.com or call 678.823.8228.
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