FOR IMMEDIATE RELEASE

Before Google, There Was BIS: A 44-Year Media Story

GREENSBORO, N.C. — Long before search engines, social media, or even widespread use of fax machines, Broadcast Interview Source (BIS) was helping journalists solve one of their most urgent problems: finding credible experts—fast.

Founded in 1984 by Mitchell P. Davis as the Talk Show Guest Directory, BIS began as a 64-page printed booklet mailed to approximately 750 members of the news media, primarily talk radio producers. At a time when sourcing depended on Rolodexes and personal contacts, the directory offered a new kind of tool—organized, reliable access to expert guests.

"It was built for speed," Davis said. "Producers needed guests for today's show—not next week. We gave them a way to find the right people quickly."

A SIMPLE IDEA THAT WORKED

The early success of BIS was driven by one key factor: repeat use.

Journalists didn't just try the directory—they relied on it. It became a working tool used under deadline pressure, helping producers book interviews and secure commentary on short notice.

As demand grew:

• Listings expanded across industries
• Distribution increased nationwide
• The directory became a trusted resource within the media community

The concept had proven itself.

FROM PRINT TO DIGITAL

As the media landscape evolved, so did Broadcast Interview Source.

What began as a print publication transitioned into a multi-platform digital system designed to meet the real-time needs of modern journalism.

Today, BIS operates six platforms:

• ExpertBook.com — A shareable PDF of the Yearbook of Experts, Authorities & Spokespersons
• ExpertClick.com — An online, continuously updated expert directory
• News Release Wire — A platform distributing expert-generated news releases
• InterviewClick.com — A public Q&A system connecting journalists and experts
• NewsCouncil.com — A resource for nonprofit spokespersons
• International Platform Association — A speaker bureau linking media with professional speakers

Each platform supports the same mission: connecting journalists with credible sources quickly and efficiently.

RECOGNIZED ACROSS THE MEDIA INDUSTRY

Over the years, Broadcast Interview Source has earned recognition from major media outlets for its role in connecting journalists and experts:

• PRWeek: "A dating service of PR"
• The New York Times: "Dial-an-expert"
• USA Today: "A hot site"
• CNN: "An invaluable tool"

These descriptions reflect BIS's core function:

Matching journalists who need sources

with experts who want exposure.

FREE ACCESS — WITH OPTIONS TO GROW

Broadcast Interview Source continues to operate on an open-access model:

• Journalists use the platform free to find sources and get answers
• Experts can participate free, gaining visibility and responding to media inquiries
• Optional upgrades for experts provide enhanced exposure, distribution, and promotional tools

"Journalists get sources. Experts get exposure," Davis said.

"That's worked for 44 years—and it still works today."

BUILT THROUGH REAL-WORLD EXPERIENCE

Over four decades, BIS has adapted through major changes in media and technology, including:

• The transition from print to digital
• The rise of real-time news cycles
• The need for faster, more transparent sourcing
• Ongoing efforts to ensure credibility and reliability

Each phase strengthened the platform's focus on speed, trust, and usability.

LOOKING AHEAD

While the tools have changed, the need has not:

• Journalists still need credible voices
• Experts still need visibility

Broadcast Interview Source continues to expand its tools and reach to serve both sides of the media equation.

"The mission hasn't changed," Davis said.

"Connect journalists with the right experts—fast."

ABOUT BROADCAST INTERVIEW SOURCE

Broadcast Interview Source (BIS) connects journalists with experts, authorities, and spokespersons across a wide range of topics. Founded in 1984 as the Talk Show Guest Directory, the company has grown into a multi-platform media resource serving journalists and experts worldwide.

Its flagship publication, the Yearbook of Experts, Authorities & Spokespersons, is now in its 44th annual edition.

MEDIA CONTACT

Mitchell P. Davis

Broadcast Interview Source

202) 333-5000 (call or text)