FOR IMMEDIATE RELEASE

BIS Marks 44 Years with New "Dating Service of PR" Video

GREENSBORO, N.C. — Broadcast Interview Source (BIS), founded in 1984 by Mitchell P. Davis, today announced the release of a new 60-second video highlighting its core mission: connecting journalists with credible expert sources—while helping experts gain media exposure.

The video—now featured on the company's landing pages—asks a simple but powerful question:

"Which are you—a journalist or an expert?"

The answer defines how users benefit from the platform—which is free for both journalists and experts, with optional upgrade services available for experts seeking expanded visibility.

FREE ACCESS FOR JOURNALISTS AND EXPERTS

Broadcast Interview Source operates on a straightforward model:

• Journalists use the platform free to find credible sources, ask questions, and meet deadlines
• Experts can participate free, gaining visibility and answering media inquiries
• Optional upgrades for experts provide increased exposure, promotion, and distribution

"Journalists get sources. Experts get exposure," said Davis.

"That works best when access is open."

FROM PRINT DIRECTORY TO DIGITAL PLATFORM

BIS began as the Talk Show Guest Directory, a 64-page booklet mailed to approximately 750 media contacts—primarily talk radio producers.

At the time, there was no internet, no search engines, and limited use of fax machines. Journalists needed a fast, reliable way to find guests.

The directory delivered.

Over time, that print solution evolved into a multi-platform digital system serving journalists and experts worldwide.

RECOGNIZED BY THE MEDIA

The platform's unique role has earned notable media recognition:

• PRWeek: "A dating service of PR"
• The New York Times: "Dial-an-expert"
• USA Today: "A hot site"
• CNN: "An invaluable tool"

Together, these descriptions capture BIS's core function:

Matching journalists who need sources

with experts who want exposure—quickly and efficiently.

SIX PLATFORMS — ONE MISSION

Today, BIS operates six integrated platforms:

• ExpertBook.com — A shareable PDF of the Yearbook of Experts, Authorities & Spokespersons
• ExpertClick.com — The online expert directory
• News Release Wire — Distribution of expert news releases
• InterviewClick.com — Public Q&A between journalists and experts
• NewsCouncil.com — Nonprofit spokesperson resources
• International Platform Association — Speaker bureau

Each platform supports the same goal: fast, credible connections between media and expertise.

THE NEW VIDEO: "WHICH ARE YOU?"

The newly released 60-second video brings the platform's value proposition to life.

Using a fast-paced format, it contrasts:

• Journalists working under deadline pressure
• Experts seeking media exposure

The message is simple:

• Journalists find sources fast
• Experts get interviewed

It also highlights real-time Q&A tools that allow journalists to post questions and receive responses quickly.

The video closes with the platform's widely recognized positioning:

"Dial-an-expert."

BUILT ON REAL-WORLD EXPERIENCE

Over 44 years, BIS has refined its approach through real-world challenges and industry evolution, including:

• Adapting from print to digital media
• Navigating content and copyright issues
• Managing journalist–expert relationships
• Strengthening vetting and credibility standards

These experiences have shaped a platform focused on speed, reliability, and trust.

LOOKING AHEAD

As media continues to evolve, the need remains constant:

• Journalists need credible sources
• Experts need visibility

Broadcast Interview Source continues to expand its tools and reach to serve both audiences.

"The mission hasn't changed," Davis said.

"Connect journalists with the right experts—fast."

ABOUT BROADCAST INTERVIEW SOURCE

Broadcast Interview Source (BIS) connects journalists with experts, authorities, and spokespersons across a wide range of topics. Founded in 1984 as the Talk Show Guest Directory, the company has grown into a multi-platform media resource serving journalists and experts worldwide.

Its flagship publication, the Yearbook of Experts, Authorities & Spokespersons, is now in its 44th annual edition.

MEDIA CONTACT

Mitchell P. Davis

Broadcast Interview Source

202) 333-5000 (call or text)

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P.S. — VIDEO SCRIPT (60 SECONDS)

OPEN:

Are you a journalist on deadline… looking for expert sources fast?

Or are you an expert… looking for media exposure?

Which are you?

JOURNALISTS:

Find credible experts. Get answers fast. Meet your deadlines.

EXPERTS:

Get interviewed. Get quoted. Get discovered.

VOICEOVER:

For over 44 years, we've connected journalists and experts.

QUOTE:

"A dating service of PR."

BENEFITS:

Journalists get sources. Experts get exposure.

CLOSE:

That's why we've been called… "Dial-an-expert."

CALL TO ACTION:

Join now — it's free for journalists and experts. Upgrade options available for experts who want more visibility.