FOR IMMEDIATE RELEASE

BIS Marks 44 Years with New "Dating Service of PR" Video

GREENSBORO, N.C. — Broadcast Interview Source (BIS), founded in 1984 by Mitchell P. Davis, today announced the release of a new 60-second video highlighting its core mission: connecting journalists with credible expert sources while helping experts gain media exposure.

The video—now featured on the company's landing pages—centers on a simple, direct question:

"Which are you—a journalist or an expert?"

The message reflects what BIS has done for more than four decades: serve both sides of the media equation with speed, reliability, and access.

FROM A PRINT DIRECTORY TO A MEDIA PLATFORM

Broadcast Interview Source began as the Talk Show Guest Directory, a 64-page printed booklet mailed to approximately 750 members of the news media, primarily talk radio producers.

At the time, there was no internet, no search engines, and limited use of fax machines. Journalists faced a daily challenge—finding credible, articulate guests quickly enough to meet production deadlines.

The solution was simple: a curated directory of experts organized for fast access and delivered directly to the media.

That concept worked.

EARLY SUCCESS: BECOMING A GO-TO RESOURCE

The directory quickly became a working tool—not just a reference.

Producers used it repeatedly. Listings expanded. Distribution grew. Word spread throughout the industry.

The first real milestone wasn't a single event—it was behavior:

journalists relying on the directory again and again under deadline pressure.

That repeat usage confirmed the model.

EVOLUTION INTO A DIGITAL ECOSYSTEM

As media evolved, so did BIS.

From print, the company transitioned into a multi-platform digital system designed for real-time sourcing and interaction.

Today, BIS operates six platforms:

• ExpertBook.com — A shareable PDF of the Yearbook of Experts, Authorities & Spokespersons
• ExpertClick.com — The continuously updated online version of the Yearbook
• News Release Wire — A platform distributing expert-generated news releases
• InterviewClick.com — A public Q&A system connecting journalists and experts
• NewsCouncil.com — A resource for nonprofit spokespersons
• International Platform Association — A speaker bureau linking media with professional speakers

Together, these platforms create a comprehensive system for sourcing, connecting, and distributing expertise.

SERVING JOURNALISTS: FAST, RELIABLE SOURCES

For journalists, BIS delivers:

• Quick access to credible experts
• Fast answers to breaking questions
• Reliable sourcing under deadline
• A steady stream of new voices

In a fast-moving media environment, speed matters—and BIS is built for it.

SERVING EXPERTS: MEDIA EXPOSURE THAT MATTERS

For experts, BIS provides:

• Direct access to journalists seeking sources
• Interview and quote opportunities
• Increased visibility and credibility
• A platform to build authority

Media exposure remains one of the most powerful drivers of professional recognition—and BIS facilitates that connection.

INDUSTRY RECOGNITION: "A DATING SERVICE OF PR"

The platform's role has been widely recognized.

PRWeek described Broadcast Interview Source as:

"a dating service of PR."

The phrase captures the essence of BIS:

Matching journalists who need sources

with experts who want exposure.

THE NEW VIDEO: "WHICH ARE YOU?"

The newly released video brings that concept to life.

Using a fast-paced format, it contrasts the needs of journalists working under deadline with experts seeking visibility.

The message is simple and direct:

• Journalists get sources
• Experts get exposure

It also highlights interactive tools that allow journalists to ask questions and receive answers quickly—creating a real-time exchange of information.

The video closes with a phrase that has come to define the service:

"Dial-an-expert."

LOOKING AHEAD

While technology continues to evolve, the core need remains unchanged:

• Journalists need credible sources
• Experts need visibility

Broadcast Interview Source continues to refine its tools and platforms to meet these needs.

"The mission hasn't changed," said Davis.

"Connect journalists with the right experts—fast."

ABOUT BROADCAST INTERVIEW SOURCE

Broadcast Interview Source (BIS) connects journalists with experts, authorities, and spokespersons across a wide range of topics. Founded in 1984 as the Talk Show Guest Directory, the company has grown into a multi-platform media resource serving journalists and experts worldwide.

Its flagship publication, the Yearbook of Experts, Authorities & Spokespersons, is now in its 44th annual edition.

MEDIA CONTACT

Mitchell P. Davis

Broadcast Interview Source

202) 333-5000 (call or text)

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P.S. — 60-SECOND VIDEO SCRIPT

OPEN:

Are you a journalist on deadline… looking for expert sources fast?

Or are you an expert… looking for media exposure?

Which are you?

JOURNALISTS:

Find credible experts. Get answers fast. Meet your deadlines.

EXPERTS:

Get interviewed. Get quoted. Get discovered.

VOICEOVER:

For over 44 years, we've connected journalists and experts.

QUOTE:

"A dating service of PR."

BENEFITS:

Journalists get sources. Experts get exposure.

CLOSE:

That's why we've been called… "Dial-an-expert."

CALL TO ACTION:

Join now — whether you're a journalist or an expert.