Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying.

The good news is that this issue can be resolved with the use of lead nurturing.

Lead nurturing refers to the building of relationships between your business and prospects at every stage of the prospecting journey. You should communicate with your leads and help them with further information about what your business can do for them, slowly but surely building interest and trust and easing fears to the point at which those leads are willing to become paying members.

One good tip to ensure you can achieve that is to ensure you are offering targeted and valuable content. Ensure that you have created a buyer persona for your leads that provides details of their goals, interests, issues and objectives, which then makes it easier for you to develop content tailored to them.

Another good tip is to launch a call or demo campaign that allows them to see how your membership or product actually works and thus could be of benefit to them. Do a webinar that showcases the benefits (not features).

Over the years, I’ve been able to build the largest membership network in it’s niche. I’ll take the same proven strategies, tips and tools and apply them to your network.

If you’re looking for more solutions to grow your membership business, serve your members and are interested in working with me and my team privately… just schedule a free strategy session.

We’ll map out a strategy and then take a look to see if what we do is a right fit.

Go here to complete this brief survey and schedule your free call.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.