Wednesday, July 11, 2012
Contact:
Dr. Maynard Brusman
Working Resources
415-546-1252
mbrusman@workingresources.com http://www.workingresources.com For Immediate Release
The Business Case for Empathy - When a Company Lacks Empathy
San Francisco – July 11, 2012
I recently spoke with the director of human resources a San Francisco Bay Area company regarding providing executive coaching for the company's CEO. The director of human resources asked some very insightful questions to determine whether we were a good fit. She specifically wanted to know how I worked with different personality styles, and my methods for initiating behavior change. She was very interested in my executive coaching work with helping their senior leadership creating a more empathic organization.
The director of human resources and I spoke about my approach to coaching, and my belief that possessing a psychological understanding of human behavior and specifically empathy are important leadership competencies. We also spoke of the need for her organization to work with a management consultant to help their company create a culture where creativity and innovation thrives.
The director of human resources is interested in partnering with me in helping their CEO become more emotionally intelligent and empathic. We further discussed how other company executives could benefit by working with a seasoned executive coach.
Empathy at Work In an uncertain economy, empathy may seem like a soft business skill. It can, however, serve as a catalyst for new growth, innovation and employee engagement, all of which drive profits and long-term results.
The more an organization can understand and empathize with the key motivators of their employees and customers, the more likely that organization will have sustainable success. ~ Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow
In an uncertain economy, empathy may seem like a soft business skill. It can, however, serve as a catalyst for new growth, innovation and employee engagement, all of which drive profits and long-term results.
The more an organization demonstrates care for its customers and employees, the greater the potential for uninterrupted growth, higher profits, improved products and happier employees. Empathy may, in fact, be the most underappreciated and overlooked strategic business tactic.
When a Company Lacks Empathy Some business executives dismiss the need for empathy, favoring the more concrete and defensible virtues of rational analysis. They have a point. So did Blockbuster executives when faced with Netflix's debut.
Blockbuster witnessed Netflix's dramatic growth in the very early 2000s and chose to do nothing. Company leaders saw the world from a solitary vantage point: atop a $6 billion business with 60% margins, tens of thousands of employees and a thriving nationwide retail chain.
Blockbuster's management team certainly didn't view the world from its customers' perspective: late fees that drove renters up the wall, a limited range of movies that eschewed anything that wasn't a new release.
Netflix's ultimate market domination is a cautionary tale for other complacent companies. The Blockbusters of the world go belly up because they sell what they want to sell—not what their customers want to buy.
Empathy helps companies stay grounded. Face-to-face encounters with the people you serve provide context for market research and other data.
Are you working in a professional services firm or other organization where executive coaches provide leadership development to help leaders become more empathetic? Does your organization provide executive coaching for leaders who need to learn how to develop more empathy? Enlightened leaders tap into their emotional intelligence and social intelligence skills to create a more fulfilling future.
One of the most powerful questions you can ask yourself is "How empathetic am I?" Emotionally intelligent and socially intelligent organizations provide executive coaching to help leaders restore their energy and commitment.
Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help leaders build high performance organizations where empathy in business is a virtue. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.
About Dr. Maynard Brusman Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.
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