This is my review of Talent Magnetism, by Roberta Matuson, Nicholas Brealey Publishing, 2013

This is the book any strategic business leader needs to position his or her organization to attract, select, and keep the best people possible. As a consultant myself, I work on a daily basis with companies and organizations that struggle with finding and retaining excellent employees. In fact, human capital is so important that it can actually make or break strategy and other business plans.

Matuson has taken a great tack. Instead of just throwing money at the challenge of attraction and retention, she has created an entire framework of strategies and tactics for positioning a company or organization as an employer of choice. Think of how Apple, Google, and other global success stories have become a magnetic pole of attraction for top-flight talent around the world. The author shows business leaders how to do the same thing for themselves.

This book isn?t just for HR types however. Senior executives, CEOs, entrepreneurs, and other core business operators will want to read this book so they can start applying their business savvy not just to their customers, but also to their employees. The chapters on branding and leadership as key attraction factors are fascinating and go well beyond the usual bromides about happy work places. People want challenge, advancement, and ? YES ? great leadership!

I recommend this book to anyone struggling with building great teams and human capital. I will also be recommending it to my own clients who are looking at ways to raise their employer brand.

© 2014 Richard Martin

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