You’re invited to “Author Email Boot Camp” a 6-week pilot course for only 20 authors who are ready to learn how to use the most powerful marketing tool on the planet—email—to make much more money from their books, products and services.

Major Benefits of This Training:

You will learn how to…

• Get permission from your fans—scattered all over the Internet—to add them to an email list that you can use over and over again to educate, entertain and delight them, and let them buy your books.   
• Win their loyalty by sharing content-rich tips, news, advice and other items they’re dying to read.
• Let journalists, book reviewers, event planners and other fans be part of your inner circle and the first to hear important news about you and your book.
• Encourage everyone you’re emailing to spread the word about what you’re writing and doing.
• Use the art of storytelling to attract and keep subscribers—even if you don’t have a book published yet. 
• Create a Privacy Policy that makes your subscribers feel secure and trust you.  
• Turn followers into SuperFans—the wildly enthusiastic core of admirers who will buy whatever you’re selling. 

When:

One class per week for six weeks, starting Thursday, June 4. Each class includes one hour of training and a half hour of your questions. You will receive an assignment after each class, to be completed before the next class. All classes will be recorded, and video replays will be available afterward. Classes will be from 4 to 5:30 p.m. Eastern Time on:

• June 4
• June 11
• June 18
• Break on June 25
• July 2
• July 9
• July 16

Where:

Online, in the comfort of your home or office, using GotoWebinar, an easy-to-use online conference program that eliminates costly travel expenses to attend an in-person event. You’ll get full instructions on how to download the GotoWebinar software to your computer or mobile device—even if you’re on a Mac.

GotoWebinar makes it easy to register for each class, ask questions, and interact with the presenter by doing things such as answering  a survey during the training.  You’ll also get periodic reminders in your email telling you when your class will begin.  

Ideal Candidates for This Training:

• Authors, even if you haven’t published your book yet.
• Publishers
• Small presses
• B2B marketers who serve the publishing community
• Book coaches
• Book publicists

Registration:

Only $500. If you’re on a tight budget, take advantage of the handy payment plan and pay in two installments of $275, one now and another in 30 days.

You will easily recoup this investment in less than a year, and many times over in the next several years, if you follow my advice and email top-quality content to your subscribers regularly.

Why a Pilot Program?

Because I want to teach a larger email marketing course later this year at a much higher registration fee. I want to do a “test run” with a small group of authors first, and I need to make sure I have enough time and energy to answer all their questions and give one-on-one consultations.

The registration price for the bigger course will never be this low. So get in now before the price goes up later in the year.

Why Now?

Because when I offered a simple cheat sheet recently on “10 Profitable Ways to Use Email to Create SuperFans Who Help You Sell Books,” authors clamored for more. They asked me to consider teaching them how to do many of the things mentioned in the cheat sheet. Email marketing remains one of the most profitable marketing tools—even for authors who haven’t published yet.

Criteria for Eligibility to Enroll in the Pilot:

• To guarantee quantifiable results during this pilot program, you will have an existing email list with a minimum of 200 names and email addresses of people who have given you permission to email them, even if you do not currently email them regularly or at all. Examples: They’ve met you at a live event, they’re a client, they made the request via email or they signed up to your email list using a form at your website or blog. These 200 names and email addresses might in your addresses book within your email program like Outlook or Gmail. Or you might have them on a spreadsheet. Or they might be on an email list you’ve created in an email management program you’re already using like AWeber or Mailchimp. 
• For this training, you will need a reputable, easy-to-use email management program that offers robust features and the most helpful one-on-one live support at the lowest price. The company with the best service and best overall value, hands down, is AWeber—and it’s a requirement for this course. Minimum price is only $19 a month for up to 500 subscribers. If you’re a new customer, AWeber will give you 60 days free if you use a special promo code I give you after you register for this course from one of the “Register Now” links on this page.
• You will ask AWeber to help you import your existing list from MailChimp, Constant Contact, GetResponse, FeedBurner, iContact or other email management services into their system, in time for the first webinar on Thursday, June 4. 
• Why am I requiring you to use AWeber? Because it can pay for itself many times over. Free programs don’t offer the same protection as AWeber, the high deliverability rate, unlimited follow-up messages or other features that can help you make more money. If you don’t like the idea of committing to a paid email marketing program that, when used correctly, can turn into your most profitable marketing tool, you aren’t ready for this course yet.
• You will have a double layer of protection from spam complaints with an email list that is double opt-in. What this means: If someone asks to be placed on your list or signs up on their own, AWeber will automatically send them an email that includes a confirmation link. They must click on the link before you can send them anything from AWeber. The one exception: If you are importing a list of subscribers from another email management company, those people do not have to confirm that they want to receive your emails.
• Unlike so many of the pests who email junk we don’t want, you will earn a sterling reputation by emailing only high-quality content (that you’ll learn how to create in this course) once a week, during the pilot program. Consistent mailing will help you track your progress and encourage your fans to look forward to hearing from you.
• Absolutely no spamming. To stay within the law, you’ll abide by the CAN-SPAM Act of 2003 which you’ll learn about in this training.

• To stay out of trouble, you won’t buy, rent or use other people’s email lists. These include lists from industry organizations or trade associations, even if you have access to an email list as part of your membership. These also include your connections’ email addresses on LinkedIn.  

• You’ll instill trust in your fans and collect more quality email addresses by adhering to a strict Privacy Policy that I’ll help you create. This includes a promise that you won’t sell, rent, trade or give away names and email addresses.
• AWeber responds to customers’ suggestions and often adds or improves tools and features that you might not be aware of immediately. For that reason, and to ensure you’re doing everything the right way, you agree to rely on AWeber’s friendly email, phone or chat support in the U.S. when you have a technical question I can’t answer. I sometimes call them several times a week and seldom have to wait longer than one minute to talk to a support person.

Not sure if this live training is right for you? Email me at JStewart@PublicityHound.com and tell me your concerns. I might set up a short phone call to make sure we’re a good fit.

>>Register now with one payment of $500

Or use the handy payment plan: 

>>Register now with the first of two payments of $275

Course Content and Benefits

Lesson 1— Setting Your Goals & Building Your Email List (June 4)

• You’ll set three business goals you want to achieve with email marketing.
• Email myths, and best practices that will help you market safely and legally.
• How to create a Privacy Policy, a new email list, and add how to manage subscribers on your list.

When You’re Done, You Will:

• Understand how to use email marketing and guarantee your subscribers’ security.
• Know the options for creating a list and adding subscribers.
• Know the difference between single opt-in and double opt-in.
• Understand the importance of creating different lists for different types of subscribers.
• Be able to write your first follow-up message that will make new subscribers feel welcome and encourage them to respond to you.
• Know the most important parts of AWeber’s website and how to get help quickly.
• Have several ideas for a tempting digital “freebie” that you’ll create and offer in exchange for a subscriber’s email address.

Lesson 2 — Sign-up Forms, Follow-up Messages and Broadcasts (June 11)

• The fastest, easiest way to create a freebie to build your list.
• How to create a simple sign-up form in AWeber and deliver the freebie—even without your own website or blog.
• The importance of follow-up messages and broadcasts, and when to use each.

When You’re Done, You Will:

• Know how to create an attractive sign-up form.
• Be able to create an irresistible freebie you can offer over and over again to build subscribers.
• Have ideas for follow-up messages and broadcasts and understand how these can build loyalty and eventually make you money.
• How to use follow-up messages to pinpoint what your subscribers want.
• Have the exact copy I use for a follow-up message to your customers that will result in valuable testimonials and ideas for more products and services you can create.

Lesson 3 — How to Send Your First Email That Readers Will Love (June 18)

• 7 types of content to educate, enlighten and entertain readers.
• Specific ideas for fiction and nonfiction authors and the best sources for more ideas so you’re never high and dry.
• How to force people to open your emails.
• A 15-minute consultation with me by phone or Skype in the next two weeks to brainstorm content you can offer to your fans.  

When You’re Done, You Will:

• Have a cheat sheet of 14 powerful words to consider using in subject lines.
• Have more than 100 ideas for the important “call to action.”
• Understand how to create a clickable link.
• Be able to identify at least 15 topics or types of content you can write about in your emails.
• Know how to use AWeber’s Drag and Drop email builder to write your first three content-rich emails.
• Have a variety of easy formatting tricks at your fingertips.

Break: No class on June 25. You’ll have two weeks to make progress, see results,
build your list, and rest and recharge 

Lesson 4 — How to Drive Traffic to a Subscription Box (July 2)

• How to use social media sites, including buying traffic on Facebook, to grow your list.
• How to find your target market in online niche groups and on social media.
• An alternative for a gorgeous landing page even if you don’t have a website.

When You’re Done, You Will:

• Know how to share content on social media that grows your email list.
• Be able to encourage social media friends, followers and fans to help you grow your list.
• Start building your list using a killer trick I devised on LinkedIn. (You’ll get the exact template I use.)

Lesson 5 — Your First Broadcast and Your Special Offer (July 9)

• Ideas for special offers that build loyalty, even if your readers have no money to spend.
• The importance of time-sensitive offers and scarcity.
• What to do if people aren’t opening your emails.

When you’re done, you will:

• Be able to plan your first broadcast and your first special offer.
• Know how to schedule a broadcast into the future so you don’t have to be at your computer.
• Know how to let your readers “subscribe” to a series of follow-up messages or tips within a broadcast.

Lesson 6: How to Build Loyalty and Ask for the Order (July 16)

• How to use follow-up messages (autoresponders) to offer value, value, value and ask for the order.
• How to cross-promote from your email to your blog and vice-versa.
• An introduction to affiliate programs, great if you don’t have products of your own to sell but want another revenue stream. 

When You’re Done, You Will:

• Know how to instruct your subscribers to opt in to a series of content-rich tips that eventually asks them to buy or download something.
• Be able to add new subscribers to an email list, quickly and easily, when you’re at live events like book signing—you’ll love this AWeber feature.
• Know how to gather email addresses at live events by giving away a fun prize.
• Be able to stay in touch with customers using follow-up messages.
• Understand the basics of affiliate programs and have ideas for other marketers whose items you can promote.

 >>Register now with one payment of $500

Or use the handy payment plan: 

>>Register now with the first of two payments of $275

Why Learn from Me?

1. I’ve made hundreds of thousands of dollars by emailing free weekly publicity tips for more than 15 years.
2. My emails have sold products, attracted consulting clients, and prompted invitations for paid speaking engagements.
3. I’ve done profitable joint ventures with more than three dozen other marketers–all because I have an email list of loyal readers.
4. You may have heard me say, “I’m not a techie.” But I’m trained as a journalist, and I know how to explain technical and complicated issues clearly. If I can’t understand it, I don’t teach it! Period.
5. I’ve been a happy AWeber client for more than a decade and stand behind their top-notch customer service 100 percent.
6. I also give exemplary customer service and support. Ask anyone who has bought anything from me.

>>Register now with one payment of $500

Or use the handy payment plan:

>>Register now with the first of two payments of $275

Here’s My Guarantee

This pilot program will give you a strong foundation to begin using email marketing to eventually turn followers into SuperFans. If you attend the classes, complete all your assignments and ask for help when you need it, you’ll be able to build your email list, offer top-quality content, grow your fan base and sell more books and services—or your money back.   

Don’t Miss the Deadline for Registering

Even though registration closes at 11:59 p.m. on Saturday night, May 30, this course might be sold out in only a day or two. So don’t delay. As soon as you register, you’ll receive an email with detailed step-by-step instructions on how to prepare for the first webinar June 4. 

I’m excited about teaching this course and seeing your results.

>>Register now with one payment of $500

Or use the handy payment plan:

>>Register now with two payments of $275

Questions?

Email me and we can set up a time to chat by phone if you’re not sure this training is for you.   

P.S.

I don’t know of anyone teaching this course specifically for authors. This may be the only time you have a chance to learn how you can use email to earn everlasting loyalty from fans who love you and want to hear from you regularly.  Some of them will also want to buy your books and spin-0ff products, hire you for consulting assignments, book you for speaking engagements and…the sky’s the limit…